Apple chief sees computers on wrists, not in glasses

May 29, 2013 by Glenn Chapman
An attendee tries Google Glass during the Google I/O developer conference in San Francisco on May 17, 2013. Many developers attending the Google I/O event sported Glass as part of an "explorer" program to tinker with creative applications for the eyewear.

Apple chief Tim Cook said he sees promise in computers shrunk down and worn like watches or other accessories, but drew the line at Internet-linked eyewear such as Google Glass.

Google is "not likely to be a item" but Apple is "incredibly interested" in the broader area of , Cook said Tuesday in an on-stage interview at an AllThingsD conference in California.

He predicted there will be "tons of companies playing" in the wearable computing sector but sidestepped a question as to whether Apple would be among them with the creation of a rumored "iWatch" device to be worn on the wrist.

"I don't know a lot of people that wear (glasses) that don't have to," a bespectacled Cook said in a sideways shot at Google Glass.

"The wrist is interesting," he continued in comments live-blogged by AllThingsD. "You still have to convince people it is worth wearing. Most young people don't wear a watch."

Google Glass was a common sight early this month as software savants shared visions of games, weather reports, news and more delivered to the Internet-linked eyewear at a San Francisco .

Many developers attending an annual Google I/O event sported Glass as part of an "explorer" program to tinker with creative applications for the eyewear, which cost $1,500 a unit.

Glass connects to the Internet using Wi-Fi hot spots or, more typically, by being wirelessly tethered to mobile phones. Pictures or video are shared through the Google Plus social network.

Apple CEO Tim Cook speaks during an event at the Yerba Buena Center for the Arts in California on September 12, 2012. Cook says he sees promise in computers shrunk down and worn like watches or other accessories, but drew the line at Internet-linked eyewear such as Google Glass.

executive chairman said recently that it will take "a while" before consumer versions of Glass are available.

Cook rejected the notion that Apple has lost its cool factor and said he was not worried about pressure from competitors such as , which has seized the crown as the world's top smartphone maker.

"Absolutely not," Cook coolly replied when asked whether the California company was in trouble. "We've always had competent rivals. We've always suited up and fought."

He noted that Apple sold 85 million iPhones and 42 million iPads in the last fiscal quarter and that devices powered by the company's iOS software account for about 59 percent of mobile Internet traffic.

Cook said that Apple has quietly acquired nine companies so far this year and more take-overs could be on the horizon.

The slide in Apple share price "has been frustrating," according to Cook. Apple shares, which topped $700 in September, were at $440 in after hours trading on Tuesday.

Cook contended that Apple has "several more game-changers" in it but declined to give details. He said the company was still committed to its Apple TV set-top boxes for streaming online content to big screens.

Apple has sold 13 million Apple TV devices, about half of those in the past year, according to Cook.

He said he saw it as "an opportunity" to be questioned this week by US lawmakers probing whether Apple used gimmicks to avoid taxes.

"We pay more taxes than anybody," Cook said, maintaining that the US corporate tax code should be 'gutted' and simplified.

He defended Apple's frequent use of patent lawsuits against smartphone and tablet rivals, saying it was a matter of "values."

Cook also said that Apple rejected a settlement in an e-book price-fixing case heading to US federal court because it called for the California company to sign an admission of wrongdoing in the matter.

"We didn't do anything wrong there," Cook said. "We're going to fight."

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User comments : 27

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TheKnowItAll
1.9 / 5 (9) May 29, 2013
I see much denial from apple there! Anyway, I think that the Google Glass is a very good innovation and when it hits the market at a reasonable price I'll most likely get one for myself but on top of its voice recognition capabilities it should be coupled with a good control unit that would be wearable on the wrist or such. Hopefully the peripheral add-ons won't be too expensive!
Telekinetic
1.8 / 5 (15) May 29, 2013
The distraction quotient of smart phones, iPods, iPads, and wearable computers are impacting the way people relate to each other and their surroundings- to the detriment of personal experience. I prefer to listen to real stereophonic equipment, then go outside and be in the world. Or be on the computer inside my home, then stop when I leave. This 24/7 electronic obsession is unhealthy for the psyche. I also honk and yell at people who drive next to me while they're texting.
TheGhostofOtto1923
1.6 / 5 (13) May 29, 2013
CEOs like computer watches because they have gotten used to wearing their rolexes. Most of us have done away with watches as they are inconvenient. Reading a display onyour wrist is inconvenient.

Many people wear glasses and sunglasses and would like to see them augmented. Eyeglasses provide eye protection and style.
This 24/7 obsession is unhealthy
No it's not. We will only become more interconnected as we seek to replace our intrinsically faulty memories, senses, and intellects. People will be swapping links to communicate rather than bullshit.
Cacogen
not rated yet May 29, 2013
"...but drew the line at Internet-linked eyewear such as Google Glass..."

Did he?
Telekinetic
1.9 / 5 (13) May 29, 2013
"... as we seek to replace our intrinsically faulty memories, senses, and intellects."

Speak for yourself, Pops.
TheGhostofOtto1923
1 / 5 (9) May 29, 2013
"... as we seek to replace our intrinsically faulty memories, senses, and intellects."

Speak for yourself, Pops.
Well I figured you would prefer the fuzzy comfy world of unconfirmable bullshit.
Telekinetic
2.5 / 5 (13) May 29, 2013
I can see how you might need a device to keep track of your sock puppets moving into old age.
TheGhostofOtto1923
1.3 / 5 (12) May 29, 2013
I lost my phone charger in the last few days. I wish it was the future where I could call on a realtime recording of everything I've ever done, so I could know where I left it.

In the future we will not NEED phone chargers because phones will be imbedded in our heads. True telepathy via the internal dialogue. You should appreciate this tk.

In the future our virtual personalities will be waging rating wars via the social media and we won't even be aware of it. People will DIE tk.

Religionists like yourself wil think it is the rapture.
Telekinetic
1.8 / 5 (14) May 29, 2013
"In the future our virtual personalities will be waging rating wars via the social media and we won't even be aware of it. People will DIE tk."

Maybe, but one thing's for certain- YOU will die beforehand.
SolidRecovery
2.2 / 5 (16) May 29, 2013
I expect more innovation than a watch or glasses ahead and I don't think either one is a huge game changer right now unless they are coupled with other aspects of design. Whether you like it or not, the Iphone was a game changer. There were phones before it, but the iphone redefined what a phone should be. It brought innovation in orientation sensing, touchscreen, zooming, and simplified interface design. This is coming from someone that has never owned an apple product.
Sanescience
1 / 5 (7) May 29, 2013
Seems pretty cut and dry this isn't about predicting what will be future social trends, but hoping with toes and fingers crossed.
Modernmystic
2.1 / 5 (11) May 29, 2013
Glasses are far superior to watches in a couple of important ways...convince and safety.

Which is better, looking at a phone while driving and trying to follow GPS directions or looking straight ahead in a set of glasses?

The same applies to a multitude of situations, but the premise remains the same. Glasses are more intuitive, hands off, and convenient so they will win.

Oh one caveat, the privacy issues are not going anywhere with these things and will have to be addressed adequately to keep them from being basically banned from all public activity.
Quarl
5 / 5 (2) May 29, 2013
Isn't Apple headquartered in California?

"I don't know a lot of people that wear (glasses) that don't have to," a bespectacled Cook said in a sideways shot at Google Glass.

Not every pair of sunglasses on people's faces have prescriptions...but people still wear them. Aren't those glasses that people don't have to wear?
Noumenon
1.3 / 5 (30) May 29, 2013
Watches have been obsoleted by mobile phones, as everyone is aware. This fact will subliminally effect consumer choice of "the next technology thing". Poor choice by apple,... even worse than stubbornly sticking with the same size iphone, handing Samsung a huge market.

If they're trying to be funny, why not incorporate communication technology within top hats, since nobody wears them anymore either?

If I have to lift my arm in anycase, what's the improvement over just using a smart phone with an obviously better screen?
Noumenon
1.3 / 5 (30) May 29, 2013
,... I mean if having a device on your arm was something people really wanted, an after market case/arm-band would have been developed for $30!

Apple, get your head out of your ass, quickly!!!
wiyosaya
not rated yet May 29, 2013
Sorry, Mr. Cook. Dick Tracey got there first.
krundoloss
1.6 / 5 (7) May 29, 2013
Whats the most powerful sensory organ on the human body? The eyes, of course. It is obvious that the current state of technology is primed to move towards Augmented Reality, where is person is fed information visually about the world around them. It is already being used when possible. People want it, they want to have a clean HUD that tells them peoples names or feeds additional info. You cannot compare that to a watch! A smart watch is a waste of time unless it has some sort of cool projected 3D display. Get with it Apple! Google Glasses are part of a class of wearable electronics that is the future! The only thing that will top it is brain implants, but those are risky and invasive. In 30 years or so, maybe, but for now lets use high-res non-invasive Augmented Reality Tech!!
TheGhostofOtto1923
1 / 5 (9) May 29, 2013
Maybe, but one thing's for certain- YOU will die beforehand
Erm? People are already dying from cyberbullying. People are already being denied jobs because of linkedin chitchat. Social media are already lethal.

You wont be able to keep your face from being searched and picked out in a crowd, and your life history from being trashed by trolls, if you so much as sneeze. The web is the new Salem.

And you whine because you are downrated (deservedly) every once and awhile.

Man up I say. Oh and stop swapping bullshit.
TheGhostofOtto1923
1 / 5 (9) May 29, 2013
Watches have been obsoleted by mobile phones, as everyone is aware
Except for rolexes which are hard to replace as symbols and talismans.
If they're trying to be funny, why not incorporate communication technology within top hats, since nobody wears them anymore either?
Wrong again.
http://www.steamp...ion.html

-Everything old is new again. The philo credo yes?
Noumenon
1.4 / 5 (31) May 29, 2013
Watches have been obsoleted by mobile phones, as everyone is aware

Except for rolexes which are hard to replace as symbols and talismans.


People don't buy Rolexes or other similar high end watches, to tell the time. They're a luxury. We're talking tech products here and mainstream consumers.

If they're trying to be funny, why not incorporate communication technology within top hats, since nobody wears them anymore either?

Wrong again. http://www.steamp...ion.html


When I said 'nobody', I meant no normal people. There isn't anything you couldn't superficially refute using the internet and extreme particularity.

You should change your screen name to OttoVonContrarian.
TheGhostofOtto1923
1 / 5 (8) May 29, 2013
People don't buy Rolexes or other similar high end watches, to tell the time
So youre saying that they pull out their iphones instead of looking at their wrists?
They're a luxury
Iphones are a luxury.
When I said 'nobody', I meant no normal people
Normal is another word with no definition.
You should change your screen name to OttoVonContrarian
Stop feeding me with objectionable things. Kant was a godder. Whether by choice or of necessity, it doesnt matter. His blahblah was similarly tainted. He said what he was hired to say.
Noumenon
1.4 / 5 (31) May 29, 2013
People don't buy Rolexes or other similar high end watches, to tell the time

So youre saying that they pull out their iphones instead of looking at their wrists?


I wasn't speaking about people who already own Rolexes, I was speaking about people who are motivated to buy them. The motivation isn't to tell the time, as these same people likely already own a smart-phone.

They're a luxury

Iphones are a luxury.


Nothing that sells over 300,000 units per day is a luxury.

When I said 'nobody', I meant no normal people

Normal is another word with no definition.


People that wear top-hats in 2013 are not in the norm.

You should change your screen name to OttoVonContrarian

[..] Kant was a godder.,His blahblah was similarly tainted. He said what he was hired to say.


Where did I mention Kant here? A contrarian is one who takes a contrary position merely for the sake of having done so.
semmsterr
not rated yet May 29, 2013
Well, he won't be the first guy who's had to eat his words.
Feldagast
1.9 / 5 (9) May 29, 2013
They (Apple, Yahoo) are only saying that because they weren't first with glasses. If it was their product you can be darn sure they would have opposite feelings.
TheGhostofOtto1923
1.1 / 5 (10) May 29, 2013
@nou

People buy rolexes with the intent of checking the time in front of people who are using their iPhones to do the same thing. This is called pretense.

People will drop the name Kant in order to imply that because they are intellectuals, they don't need money (except around scientists who will only giggle at them.)

This is also pretense. See the connection?

Awhile ago I bought a nice little samsung phone for under $5, pay as you go, demonstrating that iPhones are not necessities. But I lost the charger.

Tip - chargers are $15 at places that want to sell you replacement phones but only $2 on amazon.
ScooterG
1 / 5 (10) Jun 01, 2013
I envision a good-looking chick ogling my cute butt with her google glass. When it happens, I'll teach her some manners and break her glass all in one good slap!
sirchick
not rated yet Jun 01, 2013
At least with google glasses i can look where im going at the same time when im walking, rather than looking down on my wrist.

Just yesterday i saw everyone looking down on their phone whilst walking, i felt the odd one out just walking looking ahead with music on.

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