Big name investors back Google Glass "Collective" (Update)

Apr 10, 2013
This image released by Google shows eyewear that meshes the online world with the real world. Google, on April 4, 2012, gave the world a glimpse of its vision for Internet-tinted glasses. Powerhouse Silicon Valley venture capital firms on Wednesday joined Google to launch a syndicate devoted to backing entrepreneurs building products for Google's coming Internet glasses.

Powerhouse Silicon Valley venture capital firms on Wednesday joined Google to launch a syndicate devoted to backing entrepreneurs building products for Google's coming Internet glasses.

Venture capital firms Andreessen Horowitz and Kleiner Perkins Caufield & Byers teamed with Google's investment arm to form the Glass Collective, an independent group devoted to funding entrepreneurs in the "Glass ecosystem."

"This is a platform so new, so unlike anything before, that we can't guess what the killer apps will be," said John Doerr of Kleiner Perkins.

"But, believe me, they're coming."

Google co-founder Sergey Brin said in February that he envisions Google's Internet glasses hitting the market this year with an eye toward freeing people from unsocial habits engendered by "emasculating" smartphones.

Glass frees the eyes as well as the hands when it comes to connecting to the Internet on the go, according to Brin.

"That is why we put the display up high, out of the line of sight," Brin said, wearing the Glass eyewear he is rarely seen without.

"If I wore a ball cap, the display would be on the brim and not where you are looking," he continued. "And sound goes through bones in the cranium, which is a little freaky at first, but you get used to it."

Glass wearers can speak commands to the eyewear, and built-in camera technology allows pictures or video to be captured from first-person perspectives while people take part in what is happening.

Brin said Glass eyewear will be available later this year at prices lower than the $1,500 charged to software developers and early adopters during a restricted test phase.

Google has been speaking with eyeglass frame companies about ideas for a consumer version of the glasses, which he expected would cost "significantly" less than the Explorer prototypes.

"The thesis of Glass is profoundly transformational," Marc Andreessen said in a post at a glasscollective.com website with information about vying for seed funding from the syndicate.

"And as with the Internet and smartphones, a huge amount of work will be done by third-party developers to fully realize the Glass vision."

Explore further: Out-of-patience investors sell off Amazon

add to favorites email to friend print save as pdf

Related Stories

Groupon raises $950 mln in new funding

Jan 10, 2011

Internet bargain coupon phenomenon Groupon said Monday it had raised $950 million in the past month to invest in technology, fund its global expansion and compensate company employees and early investors.

TechCrunch founder starts venture capital fund

Sep 02, 2011

(AP) -- Michael Arrington, founder of popular tech blog TechCrunch, is starting a venture capital firm with an initial $20 million to invest in the same kinds of startups that TechCrunch often covers.

Recommended for you

Out-of-patience investors sell off Amazon

13 hours ago

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

States ascend into the cloud

20 hours ago

Seven years ago, the state of Delaware started moving computer servers out of closets and from under workers' desks to create a consolidated data center and a virtual computing climate.

Microsoft drops Nokia name from smartphones

22 hours ago

Microsoft said Friday it was dropping the Nokia name from its Lumia smartphones, rebranding following the acquisition earlier this year of the Finnish group's handset division.

Amazon's loss makes holidays a question mark

22 hours ago

Amazon's trademark smile icon is becoming more of a grimace. The world's largest online retailer reported a wider third-quarter loss than analysts expected and gave a disappointing holiday forecast.

User comments : 0