Twitter will mine people's tweets to target ads (Update)

Apr 17, 2013
Twitter on Wednesday began to allow ads to be targeted at users based on the words written in 'tweets' and messages forwarded to followers at the popular social network.

Twitter on Wednesday began to allow ads to be targeted at users based on the words written in 'tweets' and messages forwarded to followers at the popular social network.

Previously, contents of Twitter messages relied on algorithms that pool the interests of users to send them potentially relevant ads in the form of tweets "promoted" at the top of feeds.

Twitter produce manager Nipoon Malhotra said the new feature would allow "advertisers to reach users based on the keywords in their recent tweets and the tweets with which users recently engaged."

Malhotra gave the example of a concert venue being able to target local music lovers with tweets promoting upcoming shows by bands they have raved about in messages at Twitter.

"Users won't see any difference in their use of Twitter; we're not showing ads more frequently in timelines, and users can still dismiss promoted tweets they don't find relevant," Malhotra said in a blog post.

Twitter is expected to earn $582.8 million globally in ad revenue this year and nearly $1 billion next year, according to industry tracker eMarketer.

Explore further: Sony faces 4th ex-employee lawsuit over hack

add to favorites email to friend print save as pdf

Related Stories

Twitter makes ad campaigns easier

Feb 20, 2013

Twitter on Wednesday made it easier to run ad campaigns using tweeted messages in a move that promised to ramp up the company's money-making potential and prospects for a stock market debut.

Twitter targets ads based on interests

Aug 30, 2012

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Twitter expands ad program to mobile users

Feb 29, 2012

Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

Recommended for you

Sony faces 4th ex-employee lawsuit over hack

25 minutes ago

A former director of technology for Sony Pictures Entertainment has sued the company over the data breach that resulted in the online posting of his private financial and personal information.

Sony tells AFP it still plans movie release

1 hour ago

Sony Pictures boss Michael Lynton denied Friday the Hollywood studio has "caved" by canceling the release of "The Interview," and said it still hoped to release the controversial film.

2012 movie massacre hung over 'Interview' decision

15 hours ago

When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but ...

Clooney slams skittish Hollywood after Sony hack

21 hours ago

Film star George Clooney slammed the Hollywood movie industry for failing to stand up against the cyber threats that prompted Sony Pictures to cancel release of the movie "The Interview."

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.