Senate chairman calls for 'Do Not Track' bill

Apr 24, 2013 by Anne Flaherty
In this Jan. 11, 2013 file photo, Senate Commerce, Science and Transportation Committee Chairman Sen. Jay Rockefeller, D-W.Va. speaks in Charleston, W.Va. Online privacy rules are changing. The question now is how much you'll care. Rockefeller planned a hearing Wednesday to press his proposal to subject companies to penalties by the Federal Trade Commission if they violate a consumer's "do not track" request. (AP Photo/Tyler Evert, File)

A top Senate Democrat says the advertising industry is ignoring consumers' requests not to be tracked online and that it's probably time for federal regulation.

Sen. Jay Rockefeller of West Virginia delivered the threat in his opening remarks at a congressional hearing Wednesday on his proposal to impose a "Do Not Track" list that companies would have to honor or face penalties by the .

Rockefeller, who chairs the , says he has long been skeptical of industry's ability to regulate itself when it directly affects profits. Lobbyists representing the online advertising industry say they believe their voluntary program is working and that industry mandates would be too onerous.

Explore further: Britain's UKIP issues online rules after gaffes

5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

US privacy groups welcome 'Do Not Track' bill

May 09, 2011

Privacy and consumer groups welcomed a "Do Not Track" bill introduced in the US Senate on Monday that would let Internet users block companies from gathering information about their online activities. ...

Senate panel looks into phone bill mystery fees

Dec 17, 2010

(AP) -- The Senate Commerce Committee is investigating several little-known companies for charging consumers mystery fees through their phone bills in a practice known as cramming.

US lawmakers plan 'Do Not Track' bills (Update)

May 06, 2011

US lawmakers announced plans on Friday to introduce "Do Not Track" legislation that would let Internet users block companies from gathering information about their online activities.

Recommended for you

Britain's UKIP issues online rules after gaffes

58 minutes ago

UK Independence Party (UKIP), the British anti-European Union party, has ordered a crackdown on the use of social media by supporters and members following a series of controversies.

Sony saga blends foreign intrigue, star wattage

1 hour ago

The hackers who hit Sony Pictures Entertainment days before Thanksgiving crippled the network, stole gigabytes of data and spilled into public view unreleased films and reams of private and sometimes embarrassing ...

Digital dilemma: How will US respond to Sony hack?

Dec 18, 2014

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.