Senate chairman calls for 'Do Not Track' bill

Apr 24, 2013 by Anne Flaherty
In this Jan. 11, 2013 file photo, Senate Commerce, Science and Transportation Committee Chairman Sen. Jay Rockefeller, D-W.Va. speaks in Charleston, W.Va. Online privacy rules are changing. The question now is how much you'll care. Rockefeller planned a hearing Wednesday to press his proposal to subject companies to penalties by the Federal Trade Commission if they violate a consumer's "do not track" request. (AP Photo/Tyler Evert, File)

A top Senate Democrat says the advertising industry is ignoring consumers' requests not to be tracked online and that it's probably time for federal regulation.

Sen. Jay Rockefeller of West Virginia delivered the threat in his opening remarks at a congressional hearing Wednesday on his proposal to impose a "Do Not Track" list that companies would have to honor or face penalties by the .

Rockefeller, who chairs the , says he has long been skeptical of industry's ability to regulate itself when it directly affects profits. Lobbyists representing the online advertising industry say they believe their voluntary program is working and that industry mandates would be too onerous.

Explore further: Evaluating system security by analyzing spam volume

5 /5 (2 votes)
add to favorites email to friend print save as pdf

Related Stories

US privacy groups welcome 'Do Not Track' bill

May 09, 2011

Privacy and consumer groups welcomed a "Do Not Track" bill introduced in the US Senate on Monday that would let Internet users block companies from gathering information about their online activities. ...

Senate panel looks into phone bill mystery fees

Dec 17, 2010

(AP) -- The Senate Commerce Committee is investigating several little-known companies for charging consumers mystery fees through their phone bills in a practice known as cramming.

US lawmakers plan 'Do Not Track' bills (Update)

May 06, 2011

US lawmakers announced plans on Friday to introduce "Do Not Track" legislation that would let Internet users block companies from gathering information about their online activities.

Recommended for you

Study shows role of media in sharing life events

8 hours ago

To share is human. And the means to share personal news—good and bad—have exploded over the last decade, particularly social media and texting. But until now, all research about what is known as "social sharing," or the ...

UK: Former reporter sentenced for phone hacking

15 hours ago

(AP)—A former British tabloid reporter was given a 10-month suspended prison sentence Thursday for his role in the long-running phone hacking scandal that shook Rupert Murdoch's media empire.

Evaluating system security by analyzing spam volume

15 hours ago

The Center for Research on Electronic Commerce (CREC) at The University of Texas at Austin is working to protect consumer data by using a company's spam volume to evaluate its security vulnerability through the SpamRankings.net ...

Surveillance a part of everyday life

16 hours ago

Details of casual conversations and a comprehensive store of 'deleted' information were just some of what Victoria University of Wellington students found during a project to uncover what records companies ...

European Central Bank hit by data theft

17 hours ago

(AP)—The European Central Bank said Thursday that email addresses and other contact information have been stolen from a database that serves its public website, though it stressed that no internal systems or market-sensitive ...

Twitter admits to diversity problem in workforce

19 hours ago

(AP)—Twitter acknowledged Wednesday that it has been hiring too many white and Asian men to fill high-paying technology jobs, just like several other major companies in Silicon Valley.

User comments : 0