Samsung blames demand for delay in US sales of new S4

Apr 25, 2013
Samsung's new Galaxy S4 is pictured during its unveiling at Radio City Music Hall in New York on March 14, 2013. Samsung says unexpectedly high demand for its latest flagship smartphone, the Galaxy S4, was behind shipping issues that delayed scheduled sales in the US market.

Samsung said Thursday that unexpectedly high demand for its latest flagship smartphone, the Galaxy S4, was behind shipping issues that delayed scheduled sales in the US market.

"We are experiencing difficulty in boosting supply in the short term because pre-order demand has been far stronger than we anticipated," said Lee Don-Joo, head of and marketing at Samsung's mobile unit.

US telecom carriers T-Mobile and Sprint both had to postpone scheduled sales of the S4, citing delays in shipments from the South Korean consumer electronics giant.

The world's top handset maker starts selling the much-anticipated device in on Friday, followed by a global roll-out at the weekend.

The S4, armed with eye motion control technology that will pause a video when the user looks away, comes with a faster chip and is thinner and lighter than the previous S3 model.

It features a high-definition, five-inch (12.7-centimetre) screen, enhanced picture-taking capabilities and the capacity to translate to and from nine languages. It also recognises touch by users wearing gloves.

The device was unveiled last month at a glitzy event at New York's Radio City Music Hall—reflecting Samsung's desire to expand its presence in the high-end US market against arch rival Apple and its iconic iPhone.

Graphic charting share price fluctuations for Apple and Samsung in the past year.

After years of following and refining the 's pioneering innovations—a strategy that resulted in bitter patent battles with Apple—Samsung has dethroned Apple to become the world's top smartphone maker.

Samsung did not give a sales target at a press event Thursday, but Lee said he anticipated would "outpace" those of the popular S3.

Back in January, Samsung said it had shifted more than 41 million Galaxy S3 units since its market debut last May. Analysts and market observers estimate that figure is now close to 60 million units.

The S4 release has been preceded by a massive promotional campaign—from the launch in New York to lighting up the sails of Sydney's iconic opera house on Tuesday.

Explore further: Samsung introduces EYECAN+, next-generation mouse for people with disabilities

add to favorites email to friend print save as pdf

Related Stories

Glittering Sydney launch for Samsung S4

Apr 23, 2013

The sails of one of the world's most iconic buildings, the Sydney Opera House, were lit up with images shot by ordinary Australians Tuesday for the glitzy "blue-carpet" launch of Samsung's new phone.

Samsung had best-selling Q3 smartphone, survey says

Nov 08, 2012

Samsung's Galaxy S3 overtook Apple's iPhone 4S in the third quarter to give the South Korean firm the world's best-selling smartphone model for the first time ever, a research firm said Thursday.

Samsung fights Apple move to block Galaxy sales

Jun 07, 2012

(AP) — Samsung Electronics Co. said Thursday that it will fight Apple's move to stop U.S. sales of its new Galaxy phone in the latest flare-up of an intellectual property battle between the world's top ...

Samsung 'sells 10 mn Galaxy SIII smartphones'

Jul 22, 2012

South Korea's Samsung Electronics, the world's top smartphone maker, has sold more than 10 million units of its newest Galaxy S III model since its launch about two months ago, a report said Sunday.

Samsung vies for spotlight ahead of iPhone launch

Aug 03, 2012

Samsung Electronics Co., the world's largest mobile-phone maker, said Friday it plans to show a new mobile device in late August, trying to stay in the consumer spotlight ahead of Apple's expected release ...

Recommended for you

GoGlove wearable aims to control life's soundtracks

20 hours ago

Technology creatives are seeing the key attraction in wearables as being in solutions that save the user from fumbling around with the phone to make app adjustments or changes, or from repeatedly taking it ...

Amazon cuts Fire phone price to ignite sales

20 hours ago

Amazon on Wednesday slashed the price of Fire mobile phones that stalled after launch early this year, becoming a drag on the US online retail titan's bottom line.

Tech review: Another year, another iPad

Nov 25, 2014

Some years, Apple introduces a new version of a product and the world rejoices. Other years, the updates are more under the hood, but they still sell a ton.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.