Samsung blames demand for delay in US sales of new S4

Apr 25, 2013
Samsung's new Galaxy S4 is pictured during its unveiling at Radio City Music Hall in New York on March 14, 2013. Samsung says unexpectedly high demand for its latest flagship smartphone, the Galaxy S4, was behind shipping issues that delayed scheduled sales in the US market.

Samsung said Thursday that unexpectedly high demand for its latest flagship smartphone, the Galaxy S4, was behind shipping issues that delayed scheduled sales in the US market.

"We are experiencing difficulty in boosting supply in the short term because pre-order demand has been far stronger than we anticipated," said Lee Don-Joo, head of and marketing at Samsung's mobile unit.

US telecom carriers T-Mobile and Sprint both had to postpone scheduled sales of the S4, citing delays in shipments from the South Korean consumer electronics giant.

The world's top handset maker starts selling the much-anticipated device in on Friday, followed by a global roll-out at the weekend.

The S4, armed with eye motion control technology that will pause a video when the user looks away, comes with a faster chip and is thinner and lighter than the previous S3 model.

It features a high-definition, five-inch (12.7-centimetre) screen, enhanced picture-taking capabilities and the capacity to translate to and from nine languages. It also recognises touch by users wearing gloves.

The device was unveiled last month at a glitzy event at New York's Radio City Music Hall—reflecting Samsung's desire to expand its presence in the high-end US market against arch rival Apple and its iconic iPhone.

Graphic charting share price fluctuations for Apple and Samsung in the past year.

After years of following and refining the 's pioneering innovations—a strategy that resulted in bitter patent battles with Apple—Samsung has dethroned Apple to become the world's top smartphone maker.

Samsung did not give a sales target at a press event Thursday, but Lee said he anticipated would "outpace" those of the popular S3.

Back in January, Samsung said it had shifted more than 41 million Galaxy S3 units since its market debut last May. Analysts and market observers estimate that figure is now close to 60 million units.

The S4 release has been preceded by a massive promotional campaign—from the launch in New York to lighting up the sails of Sydney's iconic opera house on Tuesday.

Explore further: Glittering Sydney launch for Samsung S4

add to favorites email to friend print save as pdf

Related Stories

Glittering Sydney launch for Samsung S4

Apr 23, 2013

The sails of one of the world's most iconic buildings, the Sydney Opera House, were lit up with images shot by ordinary Australians Tuesday for the glitzy "blue-carpet" launch of Samsung's new phone.

Samsung had best-selling Q3 smartphone, survey says

Nov 08, 2012

Samsung's Galaxy S3 overtook Apple's iPhone 4S in the third quarter to give the South Korean firm the world's best-selling smartphone model for the first time ever, a research firm said Thursday.

Samsung fights Apple move to block Galaxy sales

Jun 07, 2012

(AP) — Samsung Electronics Co. said Thursday that it will fight Apple's move to stop U.S. sales of its new Galaxy phone in the latest flare-up of an intellectual property battle between the world's top ...

Samsung 'sells 10 mn Galaxy SIII smartphones'

Jul 22, 2012

South Korea's Samsung Electronics, the world's top smartphone maker, has sold more than 10 million units of its newest Galaxy S III model since its launch about two months ago, a report said Sunday.

Samsung vies for spotlight ahead of iPhone launch

Aug 03, 2012

Samsung Electronics Co., the world's largest mobile-phone maker, said Friday it plans to show a new mobile device in late August, trying to stay in the consumer spotlight ahead of Apple's expected release ...

Recommended for you

Sony's PlayStation 4 sales top seven million

14 hours ago

Sony says it has sold seven million PlayStation 4 worldwide since its launch last year and admitted it can't make them fast enough, in a welcome change of fortune for the Japanese consumer electronics giant.

Study: Samsung phone durable, but iPhone has edge

Apr 14, 2014

Samsung's new Galaxy S5 smartphone is more durable than last year's model and other leading Android phones, but the iPhone 5s outperformed all of them in part because of its smaller size, a new study finds.

User comments : 0

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Better thermal-imaging lens from waste sulfur

Sulfur left over from refining fossil fuels can be transformed into cheap, lightweight, plastic lenses for infrared devices, including night-vision goggles, a University of Arizona-led international team ...