Publicis targets 50% revenue from digital

Apr 02, 2013
French advertising group Publicis President Maurice Levy presents group results on February 14, 2013 in Paris. Publicis, number three worldwide, aims to generate half of its revenue from digital activities within five years , Levy said.

French advertising group Publicis, number three worldwide, aims to generate half of its revenue from digital activities within five years, its chief executive said on Tuesday.

"Our objective is to reach within five years having 50 percent of revenues from new offers such as e-commerce, but also as budgets are shifted, by example from print to digital," Maurice Levy was quoted as saying in the French daily Le Monde.

"This year digital activities should exceed 35 percent, compared to 33 percent in 2012," added Levy.

Publicis posted record sales of 6.6 billion euros ($8.5 bn) and of 737 millions for 2012 off solid growth in digital media and expansion in .

Explore further: Uber says outside review shows customer data safe, private

add to favorites email to friend print save as pdf

Related Stories

Smart card maker Gemalto reports record 2012 sales

Mar 14, 2013

The world's leading manufacturer of smart cards, Gemalto, posted on Thursday a 25-percent jump in 2012 net profit on record sales, and forecast double-digit growth for this year built on growth in the international mobile ...

Flat year for US music industry, survey says

Mar 27, 2013

US music industry sales held nearly steady in 2012 as gains from digital subscription services offset further declines in physical disc sales, an industry survey showed Wednesday.

Recommended for you

Airbnb to expand tax collection efforts

Jan 30, 2015

Online lodging operator Airbnb is expanding its efforts to collect local taxes, responding to complaints that it competes unfairly with the hotel sector.

Jay Z to acquire Wimp music service

Jan 30, 2015

US rap star Jay Z will make a $56-million foray into the music streaming business by taking over the Norwegian service Wimp, its shareholders confirmed Friday.

How can Google snap its stock out of its stupor?

Jan 30, 2015

Google has turned into a stock market laggard as the shift to mobile devices has lowered the Internet search leader's digital ad prices and the company's expensive investments in far-out technology has trimmed ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.