Publicis targets 50% revenue from digital

Apr 02, 2013
French advertising group Publicis President Maurice Levy presents group results on February 14, 2013 in Paris. Publicis, number three worldwide, aims to generate half of its revenue from digital activities within five years , Levy said.

French advertising group Publicis, number three worldwide, aims to generate half of its revenue from digital activities within five years, its chief executive said on Tuesday.

"Our objective is to reach within five years having 50 percent of revenues from new offers such as e-commerce, but also as budgets are shifted, by example from print to digital," Maurice Levy was quoted as saying in the French daily Le Monde.

"This year digital activities should exceed 35 percent, compared to 33 percent in 2012," added Levy.

Publicis posted record sales of 6.6 billion euros ($8.5 bn) and of 737 millions for 2012 off solid growth in digital media and expansion in .

Explore further: Cheaper wireless plans cut into AT&T 2Q profit

add to favorites email to friend print save as pdf

Related Stories

Smart card maker Gemalto reports record 2012 sales

Mar 14, 2013

The world's leading manufacturer of smart cards, Gemalto, posted on Thursday a 25-percent jump in 2012 net profit on record sales, and forecast double-digit growth for this year built on growth in the international mobile ...

Flat year for US music industry, survey says

Mar 27, 2013

US music industry sales held nearly steady in 2012 as gains from digital subscription services offset further declines in physical disc sales, an industry survey showed Wednesday.

Recommended for you

Nokia profits rise after sale of handset division

5 hours ago

(AP)—Telecommunications and wireless equipment maker Nokia Corp. saw its shares surge on Thursday after it reported higher profits and an improved earnings outlook in the wake of its sale to Microsoft of its troubled handset ...

Swiss drug maker Roche posts 7 percent profit drop

7 hours ago

(AP)—Swiss drugmaker Roche Holding AG on Thursday posted a net profit drop of 7 percent compared with a year ago, weighed down by a strong Swiss franc and charges from one of its diagnostic units.

Cheaper wireless plans cut into AT&T 2Q profit

18 hours ago

(AP)—AT&T Inc. on Wednesday posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

Facebook 2Q earnings, revenue soar (Update)

18 hours ago

(AP)—Facebook is on a roll. The world's largest online social network posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, and more people used it, more often.

User comments : 0