Publicis targets 50% revenue from digital

April 2, 2013
French advertising group Publicis President Maurice Levy presents group results on February 14, 2013 in Paris. Publicis, number three worldwide, aims to generate half of its revenue from digital activities within five years , Levy said.

French advertising group Publicis, number three worldwide, aims to generate half of its revenue from digital activities within five years, its chief executive said on Tuesday.

"Our objective is to reach within five years having 50 percent of revenues from new offers such as e-commerce, but also as budgets are shifted, by example from print to digital," Maurice Levy was quoted as saying in the French daily Le Monde.

"This year digital activities should exceed 35 percent, compared to 33 percent in 2012," added Levy.

Publicis posted record sales of 6.6 billion euros ($8.5 bn) and of 737 millions for 2012 off solid growth in digital media and expansion in .

Explore further: Publicis to buy Razorfish from Microsoft for $530m

Related Stories

Smart card maker Gemalto reports record 2012 sales

March 14, 2013

The world's leading manufacturer of smart cards, Gemalto, posted on Thursday a 25-percent jump in 2012 net profit on record sales, and forecast double-digit growth for this year built on growth in the international mobile ...

Flat year for US music industry, survey says

March 27, 2013

US music industry sales held nearly steady in 2012 as gains from digital subscription services offset further declines in physical disc sales, an industry survey showed Wednesday.

Recommended for you

Samsung to disable Note 7 phones in recall effort

December 9, 2016

Samsung announced Friday it would disable its Galaxy Note 7 smartphones in the US market to force remaining owners to stop using the devices, which were recalled for safety reasons.

Swiss unveil stratospheric solar plane

December 7, 2016

Just months after two Swiss pilots completed a historic round-the-world trip in a Sun-powered plane, another Swiss adventurer on Wednesday unveiled a solar plane aimed at reaching the stratosphere.

Solar panels repay their energy 'debt': study

December 6, 2016

The climate-friendly electricity generated by solar panels in the past 40 years has all but cancelled out the polluting energy used to produce them, a study said Tuesday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.