Profits soar in 2012 for Angry Birds creator Rovio (Update)

Apr 03, 2013
Rovio, the Finnish makers of the hugely popular mobile game "Angry Birds", announced Wednesday a 57-percent rise in net profit last year, boosted by consumer product sales.

Rovio, the Finnish makers of the hugely popular mobile game "Angry Birds", announced Wednesday a 57-percent rise in net profit last year, boosted by consumer product sales.

"Year 2012 was another record-breaking year for Rovio," the company's chief financial officer Herkko Soininen said in a statement.

Net profit rose to 55.5 million euros ($71.2 million) from 35.4 million a year earlier, while sales more than doubled to 152.2 million euros.

Growth was driven by games revenue and consumer product sales, which more than tripled in 2012 and accounted for 45 percent of Rovio's overall sales.

The "Angry Birds" game involves using slingshots to launch little birds at fortresses built by green pigs—an absurdist, addictive game that quickly became the most successful mobile game in history, and which spawned an entire franchise of merchandise and media tie-ins.

In December, the company had a total of 263 million active monthly game users. Four games were launched in 2012, bringing the total number of Rovio game downloads to more than 1.7 billion.

"Rovio has grown from a phenomenon to a very successful global business. In 2010 we set out to build an entertainment company and after last year's performance we are on a strong path to achieve our goal," chief executive Mikael Hed said.

The company has branched out in the past year.

In October it announced it would be opening its first "Angry Birds" theme park in Asia, near Shanghai, in 2013. It will be the third such theme park, behind those in Finland and Britain.

And in December, Rovio said it was making an animated 3D film based on "Angry Birds" that would hit cinemas in 2016.

Explore further: Amazon launches 3D printing store

add to favorites email to friend print save as pdf

Related Stories

Finnish app maker says 'Angry Birds' IPO in late 2013

Aug 02, 2012

Rovio, the Finnish makers of the world's most-downloaded mobile app "Angry Birds", will seek a stock market listing by the end of 2013, chief financial officer Mikko Setala said in an interview published Thursday.

Angry Birds to get own theme parks: company

Dec 15, 2011

The Angry Birds are set fly from the virtual into the real world next year as the cartoonish birds from the popular smartphone game get their own theme parks, a playground company said Thursday.

Recommended for you

India's Flipkart raises $1 bn to tackle Amazon

55 minutes ago

India's top e-commerce company Flipkart said Tuesday it had raised $1 billion (60 billion rupees) in funds as it battles US giant Amazon for supremacy in the hyper-competitive local market.

Pfizer's 2Q profit sinks 79 pct but tops forecasts

4 hours ago

(AP)—Pfizer's second-quarter earnings plunged 79 percent from last year, when the world's second-largest drugmaker booked a business spinoff gain of more than $10 billion. The latest results still edged ...

Aetna 2Q profit rises 2.4 percent

4 hours ago

Aetna's second-quarter profit climbed more than 2 percent, as gains from an acquisition helped the health insurer beat analyst expectations and raise its 2014 earnings forecast again.

Merck 2Q profit more than doubles

4 hours ago

A big one-time gain and a tax benefit helped drugmaker Merck & Co. more than double its second-quarter profit, raise the lower end of its profit forecast and easily top analysts' expectations.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

bredmond
5 / 5 (1) Apr 03, 2013
I dont know what it is like in the west because i have been in china for five years, but in China, Angry Birds merchandise is everywhere. By everywhere, i mean EVERYWHERE!