Profits soar in 2012 for Angry Birds creator Rovio (Update)

Apr 03, 2013
Rovio, the Finnish makers of the hugely popular mobile game "Angry Birds", announced Wednesday a 57-percent rise in net profit last year, boosted by consumer product sales.

Rovio, the Finnish makers of the hugely popular mobile game "Angry Birds", announced Wednesday a 57-percent rise in net profit last year, boosted by consumer product sales.

"Year 2012 was another record-breaking year for Rovio," the company's chief financial officer Herkko Soininen said in a statement.

Net profit rose to 55.5 million euros ($71.2 million) from 35.4 million a year earlier, while sales more than doubled to 152.2 million euros.

Growth was driven by games revenue and consumer product sales, which more than tripled in 2012 and accounted for 45 percent of Rovio's overall sales.

The "Angry Birds" game involves using slingshots to launch little birds at fortresses built by green pigs—an absurdist, addictive game that quickly became the most successful mobile game in history, and which spawned an entire franchise of merchandise and media tie-ins.

In December, the company had a total of 263 million active monthly game users. Four games were launched in 2012, bringing the total number of Rovio game downloads to more than 1.7 billion.

"Rovio has grown from a phenomenon to a very successful global business. In 2010 we set out to build an entertainment company and after last year's performance we are on a strong path to achieve our goal," chief executive Mikael Hed said.

The company has branched out in the past year.

In October it announced it would be opening its first "Angry Birds" theme park in Asia, near Shanghai, in 2013. It will be the third such theme park, behind those in Finland and Britain.

And in December, Rovio said it was making an animated 3D film based on "Angry Birds" that would hit cinemas in 2016.

Explore further: Ex-Apple chief plans mobile phone for India

add to favorites email to friend print save as pdf

Related Stories

Finnish app maker says 'Angry Birds' IPO in late 2013

Aug 02, 2012

Rovio, the Finnish makers of the world's most-downloaded mobile app "Angry Birds", will seek a stock market listing by the end of 2013, chief financial officer Mikko Setala said in an interview published Thursday.

Angry Birds to get own theme parks: company

Dec 15, 2011

The Angry Birds are set fly from the virtual into the real world next year as the cartoonish birds from the popular smartphone game get their own theme parks, a playground company said Thursday.

Recommended for you

Ex-Apple chief plans mobile phone for India

11 hours ago

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

bredmond
5 / 5 (1) Apr 03, 2013
I dont know what it is like in the west because i have been in china for five years, but in China, Angry Birds merchandise is everywhere. By everywhere, i mean EVERYWHERE!

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

Floating nuclear plants could ride out tsunamis

When an earthquake and tsunami struck the Fukushima Daiichi nuclear plant complex in 2011, neither the quake nor the inundation caused the ensuing contamination. Rather, it was the aftereffects—specifically, ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...