Yahoo! buys maker of personal recommendation app

Mar 20, 2013
A view of the Yahoo headqarters on July 17, 2012 in Sunnyvale, California. Yahoo! on Wednesday announced that it has bought Jybe, the startup behind a smartphone application that makes local entertainment or dining recommendations based on what people like.

Yahoo! on Wednesday announced that it has bought Jybe, the startup behind a smartphone application that makes local entertainment or dining recommendations based on what people like.

The Jybe team of five employees, all former Yahoo! workers, will return to the fold at the Sunnyvale, California-based firm, according to cloud platform group Jay Rossiter. Financial terms were not disclosed.

The Jybe team will focus on targeting and personalizing results at Yahoo! websites, where online searches are powered behind the scenes by Microsoft's Bing engine.

"This will be a 'coming home' for the team," Rossiter said of the Jybe talent acquisition.

"While the Jybe app has closed, we're confident that their data- and science-driven experience will supercharge our efforts to built great products and experiences."

Jybe set out two years ago to create a that taps into people expressed likes and smartphone location- to recommend local entertainment or dining options of potential interest.

"Three of us left Yahoo! to pursue our passion at Jybe, and two of us took a longer path via other startups and search-engine companies," the startup's team said in a blog post.

"This has been a fun and furious journey for our tiny , as we applied our various technology backgrounds to recommendation and mobile app design."

Former executive Marissa Mayer took over at Yahoo! in July 2012, as the struggling Internet search pioneer tries to reinvent itself as a "premier digital media" company after withering in Google's shadow.

Mayer has echoed the mantra of predecessors who maintained that the company could find prosperity by mining information about users to insightfully tailor online content and target money-making advertising.

Explore further: Study shows role of media in sharing life events

add to favorites email to friend print save as pdf

Related Stories

New Yahoo! CEO Mayer pregnant

Jul 17, 2012

Marissa Mayer, the former senior Google executive who on Tuesday will take over the reins of Internet pioneer Yahoo!, is pregnant and expecting the baby in October. ...

Yahoo! in online ad alliance with Google

Feb 07, 2013

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Yahoo! chief Mayer wants Bing to deliver

Feb 13, 2013

Google veteran turned Yahoo! chief Marissa Mayer wants Microsoft to deliver when it comes to wresting market share from the Internet company she was part of for more than a decade.

Recommended for you

Study shows role of media in sharing life events

16 hours ago

To share is human. And the means to share personal news—good and bad—have exploded over the last decade, particularly social media and texting. But until now, all research about what is known as "social sharing," or the ...

UK: Former reporter sentenced for phone hacking

23 hours ago

(AP)—A former British tabloid reporter was given a 10-month suspended prison sentence Thursday for his role in the long-running phone hacking scandal that shook Rupert Murdoch's media empire.

Evaluating system security by analyzing spam volume

23 hours ago

The Center for Research on Electronic Commerce (CREC) at The University of Texas at Austin is working to protect consumer data by using a company's spam volume to evaluate its security vulnerability through the SpamRankings.net ...

Surveillance a part of everyday life

Jul 24, 2014

Details of casual conversations and a comprehensive store of 'deleted' information were just some of what Victoria University of Wellington students found during a project to uncover what records companies ...

European Central Bank hit by data theft

Jul 24, 2014

(AP)—The European Central Bank said Thursday that email addresses and other contact information have been stolen from a database that serves its public website, though it stressed that no internal systems or market-sensitive ...

Twitter admits to diversity problem in workforce

Jul 24, 2014

(AP)—Twitter acknowledged Wednesday that it has been hiring too many white and Asian men to fill high-paying technology jobs, just like several other major companies in Silicon Valley.

User comments : 0