Startups at SXSW in search of some better mousetraps

Mar 10, 2013 by Robert Macpherson
Banners hang in the atrium of the Austin Convention Center on Thursday, March 7, 2012. App developer Elissa Shevinsky is the driving force behind MakeOut Labs and its "fun, free Jewish dating site" called JSpot. "We've built a site where women get fewer messages that are lower quality so that the great messages stand out and the great guys stand out," she told AFP at the SXSW festival.

Not long after her husband left her "to live in a van down by the river" in Idaho, as she puts it, Elissa Shevinsky thought it was high time for a better mouse trap. Or rather, a better dating website.

The thirty-something app developer who divides her time between New York and California is the behind MakeOut Labs and its "fun, free Jewish dating site" called JSpot.

She says she's engineering it to be more female friendly than the current big players in online dating—sites like Match.com and OKCupid.com—by creating "the first in online dating."

"We've built a site where women get fewer messages that are lower quality so that the great messages stand out and the great guys stand out," she told AFP at the Startup Village corner of the ongoing South by Southwest (SXSW) festival.

Shevinsky's project is starting out small, but her dreams are big, especially given that online dating has grown into $4 billion industry as turn to the Internet in their quest for love—or at least a movie and dinner.

Like many other apps being pitched at SXSW, in past years for such global household names as Foursquare and , JSpot grew out of Shevinsky's .

When her husband left her—she insists they're still friends—"I found myself single... I took a look around and I saw that we needed a better Jewish ," she said.

"You need to be a technologist and also really well-connected Jewishly, and I thought I was the person to do that."

Besides putting a lid on excessive proposals from dubious suitors, Shevinsky said her project will include the novel ability for users to, in effect, create their own dating websites reflecting their individual interests.

"For many users, they might have an interest in dating or dating people who love SXSW, and those are too small to support for a company like Match.com," which was founded 17 years ago, styles itself as the original dating website and operates in 25 countries.

"We're part of this movement towards an open web, where users can create and lead their own communities," Shevinsky said.

Improving upon existing online products, especially mobile apps, was a notable theme during a SXSW Startup Village workshop Saturday attended by dozens of youthful startup entrepreneurs, many in T-shirts with their venture's logos.

They were invited to make 30-second pitches to a trio of hard-nosed technology journalists, who in turn critiqued their ability to get media attention. (One common reaction: How will these bright ideas make money?)

Michael Bergman, founder of Repp, wearing a T-shirt that read "Online, I'm a horny supermodel," said his website enables users to carry out background checks on anyone from potential dates to prospective house sitters.

He explained how the idea came about after a woman he met at a speed- event spent hours surfing social media websites to predetermine his credibility. The two now are married.

Tappr is a smartphone app that enables users to order drinks anywhere in a crowded bar without actually going to the bar and angling for the busy bartenders' attention. Its developers are targeted it at craft beer lovers.

Dealflix does one better than established online box offices like Fandango by offering cut-price movie tickets in cinemas with too many empty seats to fill, and Junkio rides the wave of social responsibility by providing a virtual space for unwanted merchandise to be sold for charity.

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

States seek to make it safer to find love online

Apr 21, 2011

(AP) -- Something just didn't seem right when Ilana Angel met her Internet date at a bar. He furtively looked around the room and immediately suggested they go someplace else in his car, leaving hers behind ...

Does online dating really work?

Feb 06, 2012

Whether enlisting the help of a grandmother or a friend or the magic of Cupid, singles long have understood that assistance may be required to meet that special someone.

Some dating websites do not remove GPS data from photos

Jan 13, 2012

(PhysOrg.com) -- While the majority of dating websites do a good job of managing the privacy of their users, a class research project at the University of Colorado Boulder’s Leeds School of Business found that 21 of ...

Match.com to check users in sex offender registry

Apr 18, 2011

(AP) -- Singles website Match.com said Sunday that it will begin screening its users against the national sex offender registry after a woman filed a lawsuit against the company saying she had been assaulted by someone she ...

Recommended for you

Study: Social media users shy away from opinions

22 hours ago

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

How much do we really know about privacy on Facebook?

Aug 22, 2014

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 0