NY Times to overhaul Web design

Mar 13, 2013
The New York Times headquarters on April 21, 2011 in New York City. The New York Times website is undergoing a major overhaul in an effort to become "cleaner" and more engaging, and also to improve the presentation of online ads.

The New York Times website is undergoing a major overhaul in an effort to become "cleaner" and more engaging, and also to improve the presentation of online ads.

The media group said Tuesday a prototype will become available to a randomly selected group of users who will have the option to utilize it and provide feedback, or opt out.

"The purpose of the prototype experiment is to gain feedback from NYTimes.com users about the functionality, design, navigation and overall experience of the planned redesign," a company statement said.

The new prototype offers "a cleaner, more engaging design" as well as "richer integration of photography, video and interactive story elements," the said.

It will also include "more efficient customized navigation for registered users" and a better interface for desktops and .

The Times said recently that its revenue from readers and subscribers overtook that of advertising for the first time in 2012.

The company, which is shifting focus from print to digital, began charging for full access to NYTimes.com in 2011.

Explore further: Facebook goes retro with 'Rooms' chat app

add to favorites email to friend print save as pdf

Related Stories

NYT Times expands digital platform

Jun 25, 2012

The New York Times said Monday it was expanding its digital news offerings to third-party platforms as part of a push for more online subscribers.

NY Times begins charging online readers

Mar 28, 2011

The New York Times began charging online readers Monday for full access to its website and dangled a heavily discounted introductory offer intended to lure its first digital subscribers.

Over 100,000 paid subscribers for NYTimes.com

Apr 21, 2011

The New York Times Co. released its first figures on Thursday since it began charging for full access to NYTimes.com, saying it has signed up more than 100,000 paid subscribers in three weeks.

NYTimes.com to start charging readers 'shortly'

Mar 02, 2011

The New York Times said Wednesday that it is in the "final testing phase" of its plan to charge readers for full access to the newspaper's website and will start doing so soon.

Boston Globe to launch paid website

Sep 30, 2010

Taking a page from its parent company The New York Times Co., The Boston Globe will begin charging for full access to its website next year, the newspaper announced on Thursday.

Recommended for you

Ebola.com domain sold for big payout

2 hours ago

The owners of the website Ebola.com have scored a big payday with the outbreak of the epidemic, selling the domain for more than $200,000 in cash and stock.

Facebook goes retro with 'Rooms' chat app

Oct 23, 2014

Facebook on Thursday released an application that lets people create virtual "rooms" to chat about whatever they wish using any name they would like.

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

Shootist
3.7 / 5 (3) Mar 13, 2013
NY Times to overhaul Web design


Death knell of the dinosaur media™
dschlink
5 / 5 (2) Mar 13, 2013
"...overtook that of advertising for the first time in 2012"

Due to a massive drop in advertising, no doubt.
TheGhostofOtto1923
1 / 5 (3) Mar 13, 2013
Why is it that fox freezes up my computer every time I click on one of its stories??