NY Times to overhaul Web design

March 13, 2013
The New York Times headquarters on April 21, 2011 in New York City. The New York Times website is undergoing a major overhaul in an effort to become "cleaner" and more engaging, and also to improve the presentation of online ads.

The New York Times website is undergoing a major overhaul in an effort to become "cleaner" and more engaging, and also to improve the presentation of online ads.

The media group said Tuesday a prototype will become available to a randomly selected group of users who will have the option to utilize it and provide feedback, or opt out.

"The purpose of the prototype experiment is to gain feedback from NYTimes.com users about the functionality, design, navigation and overall experience of the planned redesign," a company statement said.

The new prototype offers "a cleaner, more engaging design" as well as "richer integration of photography, video and interactive story elements," the said.

It will also include "more efficient customized navigation for registered users" and a better interface for desktops and .

The Times said recently that its revenue from readers and subscribers overtook that of advertising for the first time in 2012.

The company, which is shifting focus from print to digital, began charging for full access to NYTimes.com in 2011.

Explore further: Boston Globe to launch paid website

Related Stories

Boston Globe to launch paid website

September 30, 2010

Taking a page from its parent company The New York Times Co., The Boston Globe will begin charging for full access to its website next year, the newspaper announced on Thursday.

NYTimes.com to start charging readers 'shortly'

March 2, 2011

The New York Times said Wednesday that it is in the "final testing phase" of its plan to charge readers for full access to the newspaper's website and will start doing so soon.

NY Times begins charging online readers

March 28, 2011

The New York Times began charging online readers Monday for full access to its website and dangled a heavily discounted introductory offer intended to lure its first digital subscribers.

Over 100,000 paid subscribers for NYTimes.com

April 21, 2011

The New York Times Co. released its first figures on Thursday since it began charging for full access to NYTimes.com, saying it has signed up more than 100,000 paid subscribers in three weeks.

NYT Times expands digital platform

June 25, 2012

The New York Times said Monday it was expanding its digital news offerings to third-party platforms as part of a push for more online subscribers.

Recommended for you

Netherlands bank customers can get vocal on payments

August 1, 2015

Are some people fed up with remembering and using passwords and PINs to make it though the day? Those who have had enough would prefer to do without them. For mobile tasks that involve banking, though, it is obvious that ...

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

Microsoft describes hard-to-mimic authentication gesture

August 1, 2015

Photos. Messages. Bank account codes. And so much more—sit on a person's mobile device, and the question is, how to secure them without having to depend on lengthy password codes of letters and numbers. Vendors promoting ...

3 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

Shootist
3.7 / 5 (3) Mar 13, 2013
NY Times to overhaul Web design


Death knell of the dinosaur media™
dschlink
5 / 5 (2) Mar 13, 2013
"...overtook that of advertising for the first time in 2012"

Due to a massive drop in advertising, no doubt.
TheGhostofOtto1923
1 / 5 (3) Mar 13, 2013
Why is it that fox freezes up my computer every time I click on one of its stories??

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.