BlackBerry CEO says iPhone is outdated (Update)

Mar 22, 2013 by Rob Gillies
In this Jan. 30, 2013 file photo, the BlackBerry Z10 smartphone is displayed in New York. Apple's iPhone is outdated, according to Research In Motion Ltd. chief executive Thorsten Heins. Heins made the comment Thursday, March 21, 2013, on the eve of the much-delayed launch of the new touchscreen BlackBerry in the United States. AT&T begins selling the Z10 on Friday, more than six weeks after RIM launched the devices elsewhere. (AP Photo/Mark Lennihan, File)

Apple's iPhone is outdated, according to the chief executive of BlackBerry-maker Research In Motion Ltd.

Thorsten Heins made the comment Thursday on the eve of the much-delayed launch of the new in the United States. AT&T begins selling the Z10 touchscreen BlackBerry on Friday, more than six weeks after RIM launched the devices elsewhere.

Heins also told The Associated Press that a new keyboard version of the BlackBerry won't be released in the U.S. until two or three months from now. He previously said it would be eight to 10 weeks, but now he's saying it could be delayed an additional two weeks.

Both the touchscreen and keyboard models are part of RIM's attempt at a comeback after the pioneering brand lost its cachet not long after 's 2007 release of the .

Heins said a lack of at Apple has left iPhone's outdated. He noted iPhone users have to go in and out of applications and the device doesn't allow for multitasking like the new BlackBerry Z10 does.

"It's still the same," Heins said of the iPhone. "It is a sequential way to work and that's not what people want today anymore. They want ."

RIM's new software allows users to have multiple applications open like on a desktop, he said, noting that with BlackBerry you don't have to close an application to check an email.

In this Jan. 30, 2013 file photo, Thorsten Heins, CEO of Research In Motion Ltd., introduces the BlackBerry Z10, in New York. Apple's iPhone is outdated, Heins said Thursday, March 21, 2013, on the eve of the much-delayed launch of the new touchscreen BlackBerry in the United States. AT&T begins selling the Z10 on Friday, more than six weeks after RIM launched the devices elsewhere. (AP Photo/Mark Lennihan, File)

"We're changing it for the better because we're allowing people to peak in the hub," Heins said.

Heins said the iPhone was revolutionary five years ago, but he said it's now "just kind of sitting there."

Apple spokeswoman Natalie Kerris declined comment.

But the delay in selling the new keypad BlackBerry, called the Q10, complicates RIM's efforts to hang on to customers tempted by the iPhone and a range of devices running Google Inc.'s Android operating system. Even as the BlackBerry has fallen behind rivals in recent years, many BlackBerry users have stayed loyal because they prefer a physical keyboard over the touch screen found on the iPhone and most Android devices. But the temptations to switch grow with each additional delay, despite favorable reviews for new system.

Heins said the Q10 keyboard version BlackBerry is just not ready yet and said part of the reason is out of his control.

"It's our job to deliver the right software package and the right software quality to the carriers," he said. "Then it is on the carriers to decide how intense they want their testing cycle to be and that really can range from a few weeks to three months."

U.S. carriers reportedly haven't made testing a priority because RIM, which is based in Based in Waterloo, Ontario, has dramatically lost market share. The U.S. has been one market in which RIM has been particularly hurting, even as the company is doing well overseas. According to research firm IDC, shipments of BlackBerry phones plummeted from 46 percent of the U.S. market in 2008 to 2 percent in 2012. The iPhone and Android now dominate.

Heins said the company has to regain market share in the U.S. for BlackBerry to be successful.

"You got to win here to win everywhere else," he said. "That's just the way it is. We've lost market share quite a bit, to put it mildly, and we absolutely need BlackBerry 10 to turn us around."

Heins said initial sales in other countries are encouraging, but he could not release numbers ahead of 's earnings report next Thursday.

"I get more and more excited every day," he said. "I really have to make sure I stay grounded and I don't lose my sense for reality. But for the whole company this is so important to finally be here, and to see people buying it, after we were told 30 months ago when we started that two quarters down the road we would be bankrupt, we would be out of business."

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User comments : 11

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BSD
1 / 5 (9) Mar 22, 2013
Another iNail in the iCoffin for the iCrapple. iJobs will be clouding up with rage in his iApple shaped iUrn.

NB; WTF does the 'i' in front of a Crapple product mean anyway?
Lurker2358
1.6 / 5 (7) Mar 22, 2013
NB; WTF does the 'i' in front of a Crapple product mean anyway?


It was partly an excuse to be able to copyright common words.

It was also to put a unified tag on all their products: iPod, iMac, iPhone, iPad, etc.
gwrede
1 / 5 (9) Mar 22, 2013
It was partly an excuse to be able to copyright common words.

It was also to put a unified tag on all their products: iPod, iMac, iPhone, iPad, etc.
True. And the choice of the letter "i" conveys a subliminal message to the "I me and myself everywhere, memememememe, I want it all and I want it now" crowd.

Those people wouldn't be half as horny for a uPod, uMac, uPhone, etc.
BSD
1.4 / 5 (9) Mar 22, 2013
True. And the choice of the letter "i" conveys a subliminal message to the "I me and myself everywhere, memememememe, I want it all and I want it now" crowd.
Those people wouldn't be half as horny for a uPod, uMac, uPhone, etc.

It was partly an excuse to be able to copyright common words.
It was also to put a unified tag on all their products: iPod, iMac, iPhone, iPad, etc.


Oh. That makes sense. Thank you both.
Noumenon
2.4 / 5 (14) Mar 22, 2013
BlackBerry CEO says iPhone is outdated


Wow, that takes some nerve coming from Blackberry!!
baudrunner
2.4 / 5 (14) Mar 22, 2013
But the temptations to switch grow with each additional delay, despite favorable reviews for new system.
As if we're all standing in line just dying to get our hands on another smartphone. The real reason iPhone and Android systems are winning in America is because of patriotism. Americans are buying American for the sake of buying American. Never mind that all their smart products are manufactured in Asia.
Jonseer
1 / 5 (6) Mar 22, 2013
I really don't get this multitasking thing. I always have several apps open on my phone, and go back and forth between them without closing one.

About the only limitation is battery use as some apps can be rather battery hungry.
perrycomo
1.7 / 5 (13) Mar 23, 2013
Jonseer
It is all about competition and making money . Promote your own products and denigrate the product of the competitor . HTC ridicules the phones of Samsung . I've seen a commercial in which all the grannies have iphones . It is all about to have a bigger piece of the cake , to (re)gain lost market share because apple products are so much more sophisticated . I personally have an imac and when i think back in time about the microsoft products i had , i feel disgust and am horrified by the prospect to ever work on a platform like that again .
Noumenon
2.4 / 5 (14) Mar 23, 2013
But the temptations to switch grow with each additional delay, despite favorable reviews for new system.
As if we're all standing in line just dying to get our hands on another smartphone. The real reason iPhone and Android systems are winning in America is because of patriotism. Americans are buying American for the sake of buying American. Never mind that all their smart products are manufactured in Asia.


Absolute rubbish. You just made that up. They're buying the best phone that meets their needs. And get something straight, the manufactoring process can be done anywhere one can train chimps,... the innovation, technological design, and engineering cannot. Therefore the assembly is insignificant in comparison. It only matters to dweebs who think manufactoring = making it.
arq
1.5 / 5 (2) Mar 23, 2013
@perrycomo,You said what i wanted to say!
nowhere
4 / 5 (1) Mar 23, 2013
Apple's iPhone is outdated, according to the chief executive of BlackBerry-maker Research In Motion Ltd.

Who cares about the iPhone? The S4 has been released.

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