Amazon.com on Wednesday ramped up its challenge to Apple's iPads by trimming the price of its large-screen Kindle Fire and making the tablets available in Japan and Europe.
The online retailer cut $100 from the price of the Kindle Fire HD with 8.9-inch screens and connectivity to the latest-generation wireless telecom networks, giving the tablets a starting price of $399.
A version of the Kindle Fire HD that connects to the Internet using Wi-Fi hotspots was given a starting price of $269.
Full-sized iPads start at $499 while Apple's iPad mini has a starting price of $329.
"We're thrilled with customer reaction to Kindle Fire HD 8.9-inch," said Amazon Kindle vice president Dave Limp.
"As we expand Kindle Fire HD 8.9-inch to Europe and Japan, we've been able to increase our production volumes and decrease our costs."
The tablet became available in Britain, Germany, France, Spain and Japan.
Explore further: Amazon planning iPad rival by October: WSJ