Twitter buys firm tracking social network TV talk

Feb 06, 2013
Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco on March 11, 2011 in California. Twitter announced Tuesday that it has bought Bluefin Labs to ride the trend of viewers using smartphones or tablet computers to chat at social networks about shows they are watching.

Twitter announced Tuesday that it has bought Bluefin Labs to ride the trend of viewers using smartphones or tablet computers to chat at social networks about shows they are watching.

Born out of research at the Massachusetts Institute of Technology, Bluefin combines and machine learning to measure how much people are talking about broadcasts in real time on , Facebook and other forums.

Bluefin, founded in 2008, also measures whether people online are making favorable or unfavorable comments.

"Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV," Twitter chief operating officer Ali Rowghani said in a blog post.

Bluefin reported Monday that 30.6 million public Twitter messages and Facebook comments about Super Bowl XLVII fired off during the game, with 3.9 million of those being about ads.

There were 24.1 million about the US and halftime show starring singer Beyonce, not counting messages about ads, according to Twitter.

"While our products have always included data from multiple social media services, the reality is that Twitter is the platform where the overwhelming majority -­ about 95 percent of public real-time engagement with TV—happens," Bluefin said in a blog post announcing the deal.

"As part of Twitter, we look forward to working closely with Nielsen, TV networks, advertisers, agencies and the rest of the TV ecosystem to help shape the future of social TV."

In December, Nielsen announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

The television show-tracking service, whose data can determine whether programs will be canceled, said that it is working with the popular to create a Nielsen Twitter TV rating.

"Twitter has become the world's digital water cooler, where conversations about TV happen in real time," Twitter vice president of media Chloe Sladden said when the Nielsen alliance was announced.

Nielsen ratings of shows based on sentiment and comments in Twitter's "fire hose" of tweeted messages were expected to be available in the US this year.

Explore further: Brazil passes trailblazing Internet privacy law

add to favorites email to friend print save as pdf

Related Stories

Nielsen taps Twitter for TV show buzz

Dec 17, 2012

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

Twitter channels TV viewers: chief

Sep 22, 2012

Twitter chief Dick Costolo said Friday that the Internet Age one-to-many text messaging service is turning out to be a boon for good old television.

USA Network taps Yap.TV for viewer chats

Oct 18, 2011

Cable television's USA Network said it has enlisted Internet startup Yap.TV to tap into the hot trend of people "chatting" online while viewing shows.

Study shows growth in second screen users (Update)

Dec 03, 2012

(AP)—Many U.S. viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones ...

Twitter buys analytics startup BackType

Jul 05, 2011

Twitter announced on Tuesday that it has acquired BackType, a San Francisco-based startup that helps publishers measure the impact of their social media use.

Recommended for you

Brazil enacts Internet 'Bill of Rights'

1 hour ago

Brazil's president signed into law on Wednesday a "Bill of Rights" for the digital age that aims to protect online privacy and promote the Internet as a public utility by barring telecommunications companies ...

Brazil passes trailblazing Internet privacy law

Apr 23, 2014

Brazil's Congress on Tuesday passed comprehensive legislation on Internet privacy in what some have likened to a web-user's bill of rights, after stunning revelations its own president was targeted by US ...

User comments : 0

More news stories

FCC to propose pay-for-priority Internet standards

The Federal Communications Commission is set to propose new open Internet rules that would allow content companies to pay for faster delivery over the so-called "last mile" connection to people's homes.

SK Hynix posts Q1 surge in net profit

South Korea's SK Hynix Inc said Thursday its first-quarter net profit surged nearly 350 percent from the previous year on a spike in sales of PC memory chips.

Brazil enacts Internet 'Bill of Rights'

Brazil's president signed into law on Wednesday a "Bill of Rights" for the digital age that aims to protect online privacy and promote the Internet as a public utility by barring telecommunications companies ...

Is nuclear power the only way to avoid geoengineering?

"I think one can argue that if we were to follow a strong nuclear energy pathway—as well as doing everything else that we can—then we can solve the climate problem without doing geoengineering." So says Tom Wigley, one ...

When things get glassy, molecules go fractal

Colorful church windows, beads on a necklace and many of our favorite plastics share something in common—they all belong to a state of matter known as glasses. School children learn the difference between ...

Rising role seen for health education specialists

(HealthDay)—A health education specialist can help family practices implement quality improvement projects with limited additional financial resources, according to an article published in the March/April ...