Starbucks gets frothy NY Times digital deal

Feb 27, 2013
An exterior view of a Starbucks on December 27, 2012 in the Chinatown neighborhood of Washington, DC. The New York Times and Starbucks are teaming up to give coffee drinkers a way to leap over the newspaper's digital paywall—as long as beverages are savored in stores.

The New York Times and Starbucks are teaming up to give coffee drinkers a way to leap over the newspaper's digital paywall—as long as beverages are savored in stores.

A partnership announced Wednesday will give customers free digital access to 15 articles per day on NYTimes.com.

Customers who are logged into the Starbucks Digital Network in its US shops will be able to access up to three articles from five separate sections per day, including top news, business and technology.

The move comes with the US daily moving to tighten up its paywall, which allows limited free access while providing full access for paid subscribers.

"Starbucks is the ideal setting for The Times to offer enhanced digital access," said Yasmin Namini, the venerable newspaper's for marketing and circulation.

"Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day's top stories to more in-depth features and opinion."

Explore further: Sony forecasts $2B loss as smartphones lag (Update)

add to favorites email to friend print save as pdf

Related Stories

Starbucks: Free Wi-Fi at 6,700 US sites

Jun 14, 2010

(AP) -- Starbucks Corp. will begin offering unlimited free wireless Internet access at all company-operated U.S. locations starting July 1, part of an ongoing effort to bring more customers in the door.

NYT Times expands digital platform

Jun 25, 2012

The New York Times said Monday it was expanding its digital news offerings to third-party platforms as part of a push for more online subscribers.

Recommended for you

Sony forecasts $2B loss as smartphones lag (Update)

4 hours ago

Sony expects its annual loss to swell to $2 billion and has canceled dividends for the first time in more than half a century after writing down the value of its troubled smartphone business.

Alibaba post-IPO structure gives insiders control

4 hours ago

Control over Alibaba Group will stay in the hands of founder Jack Ma and other company veterans after the Chinese e-commerce giant goes public on the New York Stock Exchange in a record busting share sale.

User comments : 0