Social-media engagement set record for Super Bowl

Feb 08, 2013 by Melanie Eversley

They let their fingers do the talking. They did it while Beyonce mesmerized the audience during halftime at the Super Bowl. They did it during the blackout at the Superdome. Users of social media - mostly on mobile devices - generated a record-setting number of posts, "likes," check-ins, mentions and comments about the big game, say two firms that monitor social-media activity.

interactions on Sunday night set a record for a Super Bowl - and for any major televised event, according to New York-based Trendrr, which followed social-media activity related to the big game on Twitter, public Facebook profiles and the social applications GetGlue and Viggle.

In all, there were 47.67 million instances of social-media engagement during the game between the winning Baltimore Ravens and San Francisco 49ers, Trendrr reports.

Last year, the Super Bowl scored 17.4 million interactions on social media vs. 3.1 million in 2011, according to Trendrr.

Even other major events pale compared to Sunday night. The April 2011 between and Kate Middleton racked up 5.6 million instances of social-media activity, while last year's Grammy Awards generated 17.1 million, according to Trendrr.

Bluefin Labs, a firm in Cambridge, Mass., that analyzes social media related to TV, also reports the game was at the center of a record. The company counted 30.6 million social-media comments related to the game - 27.7 million via Twitter and 2.8 million on .

The firm says that compares with 28.3 million comments for election night coverage in November, 13 million comments for the 2012 Grammy Awards, 12.8 million comments for the MTV Video Music Awards and 12.2 million for the second presidential debate last year.

Most of the engagement happened via mobile, according to Trendrr numbers. People shared mostly by and Android smartphones and tablets. Overall, mobile communication accounted for 88 percent of the stream of chatter, up from 67 percent last year, Trendrr says. And though neither New York nor Los Angeles played in or hosted the - which took place in New Orleans - both cities led in the amount of social-media activity, Trendrr reports. They were followed by Baltimore and the San Francisco-Oakland-San Jose region, according to Trendrr.

All that traffic hinted at a likely win for the Ravens even before the team claimed victory.

The volume of social-media posts involving the Ravens was about 3.7 million, while the 49ers generated about 3.1 million, according to Crimson Hexagon, a Boston-based firm that analyzes social media.

The Ravens also generated more positive comments on than the 49ers. And tweets about Ray Lewis, the Baltimore linebacker who played his last game Sunday night, totaled about 1.2 million, or about a third as many as the team generated overall.

Broken down, 61 percent of posts about the 49ers were enthusiastic compared with 90 percent of posts about the Ravens, Crimson Hexagon says.

Of the comments about Lewis, 67 percent were positive. Those focused on his character, talent and/or career. Another 32 percent were negative, and some of those focused on his guilty plea for obstruction of justice in the 2000 murders of two men.

Explore further: Google Trends info is placed on inbox duty for subscribers

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Twitter buys firm tracking social network TV talk

Feb 06, 2013

Twitter announced Tuesday that it has bought Bluefin Labs to ride the trend of viewers using smartphones or tablet computers to chat at social networks about shows they are watching.

Facebook tries to get into TV game

Aug 16, 2012

World-class athletes aren't the only ones with Olympic hopes. Facebook Inc. participated in a different kind of trial in London: whether it can extend its online popularity to the television airwaves and compete with Twitter ...

Twitter sees new record during Euro 2012 final

Jul 02, 2012

(AP) — Twitter says its users fired off more than 15,000 tweets per second when Spain scored its fourth goal in Sunday's European Championship final, setting a sports-related record on the social networking ...

Live action: Twitter grabs Super Bowl spotlight

Feb 04, 2013

Beyonce's splashy show, a freak power outage, and —oh, yeah— a captivating game of football combined to generate a record 24.1 million posts on Twitter during Sunday night's Super Bowl.

Recommended for you

LinkedIn membership hits 300 million

Apr 18, 2014

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

UAE reports 12 new cases of MERS

Health authorities in the United Arab Emirates have announced 12 new cases of infection by the MERS coronavirus, but insisted the patients would be cured within two weeks.

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...