No need to leave the room: Bet by TV at US casino

Feb 12, 2013 by Wayne Parry
A TV set inside the Borgata Hotel Casino & Spa on Feb. 11, 2013 shows a test version of an in-room gambling system that will let hotel guests place bets over the TV in their rooms starting Feb. 18. The casino says it is the first in the nation to offer this technology, which is says can be expanded to encompass hand-held gambling devices and even Internet betting once it is legalized. (AP Photo/Wayne Parry)

(AP)—Guests at one U.S. casino won't even have to get out of bed in order to place a bet.

The Borgata Hotel Casino & Spa in Atlantic City, New Jersey, said it will become the first casino in the United States to let guests gamble over hotel room TV sets, starting Feb. 18.

Its E-Casino program will let guests with player's cards set up electronic accounts and risk up to $2,500 a day. Slots and four kinds of video poker will be the first games offered.

The casino says the technology can be expanded to include over hand-held devices anywhere on casino property, which New Jersey recently authorized, and full Internet gambling, if the state approves it.

"This puts us in a position to leverage the technology into true mobile gaming and Internet betting later on," said Tom Balance, the Borgata's president and chief operating officer. "We're moving forward with the future of gaming, and this is that first step."

John Forelli, the casino's vice president of information technology, said it is designed not only as an added amenity, but to get them familiar and comfortable with the concept of electronic gambling accounts for the day when Internet wagering comes to New Jersey. Gov. Chris Christie last week vetoed an Internet gambling bill, but said he would sign one with some moderate changes.

The New Jersey legislature is expected to approve Christie's proposed changes on Feb. 26 and send the bill back to him to sign.

John Forelli, a vice presicent at the Borgata Hotel Casino & Spa in Atlantic City NJ demonstrates a new in-room gambling system Monday Feb. 11, 2013 in Atlantic City. The system will be available to guests starting Feb. 18. The casino says it is the first in the nation to offer this technology, which is says can be expanded to encompass hand-held gambling devices and even Internet betting once it is legalized. (AP Photo/Wayne Parry)

The Borgata does not expect in-room gambling to supplant a significant portion of its action on the casino floor. Rather, it views it as an added attraction for customers trying to decide which of many East Coast casino destinations to visit.

Borgata officials said they had no estimates of how much they expect to take in through the system, which is subject to a 90-day trial period by the New Jersey Division of Gaming Enforcement.

The system is built by Allin Interactive, a Fort Lauderdale, Florida, company that specializes in interactive television applications.

There are several controls to prevent the system from being used by minors or people excluded from gambling. A customer would have to have a Borgata player's club card, which would screen them to ensure they are of legal gambling age and are not banned from any casino premises.

The PIN number used for the players' club card would have to be combined with a temporary password provided by the casino's front desk. Patrons would then go to the casino cashier cage and open an electronic account by providing up to $2,500 in cash, the maximum the state allows to be transferred into the system each day.

The system works using the TV remote control. Players can toggle back and forth among a slots game called Rum Runner's Riches and four kinds of video poker. The casino eventually plans to add more games if the test period if successful.

Players who want to cash out just click a button on the screen and the proceeds of their gambling go into an e-wallet that can be stored for future visits, or paid out at the casino cashier cage, just like winnings accrued on the floor.

The technology is currently used on large cruise ships. It will be available in all 2,000 of the Borgata's rooms.

Las Vegas allows sports betting on hand-held devices.

Explore further: Google to help boost Greece's tourism industry

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Nevada adopts rules for Internet poker licenses

Dec 23, 2011

(AP) -- Nevada gambling regulators on Thursday unanimously approved rules that allow companies in the state apply for licenses to operate poker websites, a move that puts Nevada in a position to capitalize if Congress reverses ...

The next frontier in gambling: E-gaming

Oct 20, 2011

Bally Technologies Inc. showcased its most popular games, including Cash Spin, on several platforms here this month at the Global Gaming Expo.

How did gambling become legitimate?

Mar 22, 2010

Why do some consumption practices become legitimate while others remain stigmatized? A new study in the Journal of Consumer Research looks at the way the public discourse regarding casino gambling has shifted in the last 3 ...

Christie again vetoes NJ's Internet gambling law

Feb 07, 2013

(AP)—Gov. Chris Christie has vetoed a bill that would have made New Jersey the third state to legalize gambling over the Internet, but he says he will support such a law if it were put on a 10-year trial period.

World's richest casino exec opposes online wagers

Dec 08, 2011

(AP) -- Sheldon Adelson, the world's richest casino executive and chief of the industry's largest publicly traded company, says he opposes online gambling because he doesn't believe available technology is ...

Recommended for you

Fitbit to Schumer: We don't sell personal data

4 hours ago

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

8 hours ago

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

How much do we really know about privacy on Facebook?

10 hours ago

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook ...

Philippines makes arrests in online extortion ring

10 hours ago

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

Google to help boost Greece's tourism industry

22 hours ago

Internet giant Google will offer management courses to 3,000 tourism businesses on the island of Crete as part of an initiative to promote the sector in Greece, industry union Sete said on Thursday.

Music site SoundCloud to start paying artists

Aug 21, 2014

SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

GSwift7
not rated yet Feb 12, 2013
I couldn't figure this one out at first, then I had the "Ah hah" moment.

Mini-bar.

They are hoping that customers will do two things:

1) Stay inside the hotel.

2) Run up a bigger tab on the overpriced minibar and room service.

I wonder about the negative effect of making the excitement level on the casino floor drop though.