US magazine readership stable amid digital shift

Feb 07, 2013
Clients look at magazines in a bookshop on February 7, 2013. US magazines managed to hold circulation nearly steady in the second half of 2012 as more readers turned to digital editions, an industry report showed.

US magazines managed to hold circulation nearly steady in the second half of 2012 as more readers turned to digital editions, an industry report showed Thursday.

The Alliance for Audited Media, formerly known as the Audit Bureau of Circulations, said total paid and verified circulation for the 402 major US magazines decreased 0.3 percent from a year earlier.

Paid were up 0.7 percent, while single-copy sales decreased 8.2 percent, according to the alliance, which counts both digital and in circulation data.

The report said 289 magazines had more than 7.9 million digital replica editions, or 2.4 percent of the total industry circulation in the last six months of 2012.

"Nearly 65 percent of magazines that filed this period have digital replica editions as part of total circulation," said a posting by the alliance's Neal Lulofs.

The number of digital copies sold has more than doubled from a year earlier, when 245 magazines reported 3.2 million digital replica copies, or less than one percent of the total.

Among key titles, Reader's Digest circulation declined 0.6 percent but remained among the top magazines at 5.5 million. Time Magazine saw a 0.5 percent drop to 3.28 million.

The largest circulation belonged to AARP's magazine for retirees, at 22.7 million, while the biggest digital edition was Game Informer, which covers the videogame sector, with 2.3 million.

For single-copy sales, women's publication Cosmopolitan was on top with 1.19 million, but that was a drop of 18.5 percent from a year earlier.

Explore further: Why the Sony hack isn't big news in Japan

add to favorites email to friend print save as pdf

Related Stories

US newspapers gain online, but print lags

Oct 31, 2012

US daily newspapers gained online readers over the past six months, but not enough to make up for declining print circulation, industry data showed Tuesday.

NY Times profit soars on asset sales

Apr 19, 2012

The New York Times Co. said Thursday that first-quarter profit jumped sevenfold, boosted largely by the sale of its regional newspapers and shares in a New England sports group.

Gannett net profit down 23 percent on ad slide

Apr 18, 2011

USA Today publisher Gannett said Monday that net profit fell 23 percent in the first quarter as a double-digit boost in digital revenue failed to make up for a continued print advertising slide.

Recommended for you

Why the Sony hack isn't big news in Japan

19 hours ago

Japan's biggest newspaper, Yomiuri Shimbun, featured a story about Sony Corp. on its website Friday. It wasn't about hacking. It was about the company's struggling tablet business.

Sony faces 4th ex-employee lawsuit over hack

Dec 20, 2014

A former director of technology for Sony Pictures Entertainment has sued the company over the data breach that resulted in the online posting of his private financial and personal information.

Sony tells AFP it still plans movie release

Dec 20, 2014

Sony Pictures boss Michael Lynton denied Friday the Hollywood studio has "caved" by canceling the release of "The Interview," and said it still hoped to release the controversial film.

2012 movie massacre hung over 'Interview' decision

Dec 19, 2014

When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but ...

Clooney slams skittish Hollywood after Sony hack

Dec 19, 2014

Film star George Clooney slammed the Hollywood movie industry for failing to stand up against the cyber threats that prompted Sony Pictures to cancel release of the movie "The Interview."

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.