Google boosts mobile ad campaigns

Feb 07, 2013
Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.

Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.

Google began upgrading its AdWords service with "enhanced campaigns" for advertisers trying to better connect with people accessing the Internet on the move with smartphones or .

"People are constantly connected and moving from one device to another to communicate, shop and stay entertained," of engineering Sridhar Ramaswamy said in a blog post.

"Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type."

For example, a breakfast cafe interested in reaching people searching for "coffee" on smartphones could arrange to bid higher for people within close distance and less for queries made after noon.

AdWords uses a bidding process to determine which advertisements are posted along with results for specified query terms. Modern smartphones and tablets are built with location- that users can activate.

Ads shown to smartphone users could be customized with one-touch calling options or map directions, while the same merchant would provide a shopping website link to people browsing online from a desktop computer.

AdWords also lets merchants track how often ads lead to telephone calls.

The upgrade comes as modern lifestyles increasingly revolve around staying connected to the Internet with smartphones or tablet computers.

Explore further: LinkedIn membership hits 300 million

add to favorites email to friend print save as pdf

Related Stories

Google gives Gmail a new look

Nov 01, 2011

Google on Tuesday unveiled a new look for its free email service, inviting users to switch if they like what they see.

Google adds smartphone 'check-in' deals

Apr 09, 2011

Google has added a Latitude feature that lets people using iPhones or Android-powered smartphones get rewarded for loyalty to shops or restaurants.

Modern lives in US are multi-screen: Google

Aug 29, 2012

Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.

Recommended for you

LinkedIn membership hits 300 million

Apr 18, 2014

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...