FTC offers privacy guidelines for mobile industry

Feb 03, 2013

The Federal Trade Commission is offering recommendations for companies in the expanding mobile industry like Amazon.com and Apple Inc. on how to protect users' privacy.

In report published Friday, the FTC outlines guidelines that include advising companies to get people's consent before using technology to track shoppers' locations, consider offering a "do not track" mechanism for smart phone users; and developing icons that show the transmission of user data.

The guidelines come amid an explosive growth of mobile phones. Consumers are taking advantage of the devices to find the nearest restaurant, check weather reports or connect with friends. But people are increasingly concerned about their privacy as companies aim to use the personal data collected on the phones to better market to them.

Explore further: LinkedIn membership hits 300 million

1 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Senator calls for smartphone app privacy policies

May 25, 2011

(AP) -- A key member of the Senate Judiciary Committee is challenging Apple Inc. and Google Inc. to require all developers that make apps for their mobile devices to adopt formal privacy policies.

Apple, Google to attend hearing on mobile privacy

May 16, 2011

US lawmakers have invited Apple, Facebook and Google to attend a hearing on mobile phones and privacy on Thursday -- the second Capitol Hill appearance in a week for executives from Apple and Google.

Yahoo! websites to get do-not-track tool

Mar 29, 2012

Yahoo! on Thursday said that it will soon add a tool to its websites that allows visitors to signal that they don't want their online activity tracked for ad targeting or other ends.

Recommended for you

LinkedIn membership hits 300 million

19 hours ago

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

FrankHerbertWhines
1 / 5 (2) Feb 03, 2013
This is like me expressing an opinion on any topic.....a waste of time and breath.
dav_daddy
1 / 5 (1) Feb 04, 2013
If you had the ability to levy fines, and shut a business down until a court can issue a ruling on an enforcement action that would be true.

Most people have no idea of the power the FTC can wield over a company. An Apple, Amazon, or Google has the war chest and attorneys to fight them and win but at a great cost.

When the FTC speaks people listen.

More news stories

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Under some LED bulbs whites aren't 'whiter than white'

For years, companies have been adding whiteners to laundry detergent, paints, plastics, paper and fabrics to make whites look "whiter than white," but now, with a switch away from incandescent and fluorescent lighting, different ...