Earth Hour says campaign spreads to 50 countries

Feb 27, 2013
Earth Hour's CEO and co-founder Andy Ridley speaks at a press conference in Singapore on February 27, 2013. A campaign by global environmental movement Earth Hour to get promises of action from individuals and organisations has spread to at least 50 countries, its chief executive said Wednesday.

A campaign by global environmental movement Earth Hour to get promises of action from individuals and organisations has spread to at least 50 countries, its chief executive said Wednesday.

Andy Ridley said the "I Will If You Will" campaign, launched in 2012 in 13 countries, is expected to expand its geographic reach almost fourfold this year, strengthening the group's impact beyond an annual lights-out event.

"Last year we rolled out 'I Will If You Will' to 13 countries and territories so it's basically a to see if it would work," Ridley told journalists in Singapore.

"It worked. So this year, instead of 13, it will be at least 50, we already have at least 50 countries confirmed."

Last year the campaign spurred a 120,000-strong petition in Russia that galvanised parliament to pass a law protecting the seas from .

Former Botswana president Festus Mogae also pledged to plant one million indigenous trees in four years.

The countries involved last year included Singapore, Sweden, Hong Kong and the United States. This year's participating countries include Australia, Britain and , with celebrities expected to make pledges.

Singapore-based Earth Hour's headline campaign is an annual lights-out activity to underscore . It was observed in 7,000 cities and towns in 152 countries and territories last year, the group said.

This year's Earth Hour is scheduled for March 23 at 8:30 pm in participating locations.

Ridley, speaking at the global of Earth Hour 2013, said the Asia-Pacific region gives the movement its strongest support.

"Asia-Pacific, as a region, is by far the strongest, and is probably the second," he said.

"Many campaigns are based out of Europe and based out of the US, Earth Hour is not and maybe that's a really good strength for us."

Explore further: New research on Earth's carbon budget

add to favorites email to friend print save as pdf

Related Stories

World urged to use 'Earth Hour' to protect planet

Mar 26, 2011

From Sydney to Seoul, London to Lima, and Dubai to Davis Station in frozen Antarctica, hundreds of millions of people are expected to switch off their lights on Saturday to mark "Earth Hour".

Earth Hour aims for hope in darkened world

Mar 25, 2011

Lights will go out around the world Saturday with hundreds of millions of people set to take part in the Earth Hour climate change campaign, which this year will also mark Japan's earthquake and tsunami.

Earth Hour: from switching off to taking action

Mar 02, 2011

The Earth Hour global movement to help fight climate change is going beyond asking people to turn off their lights to making firm commitments to protect the environment, organisers said Wednesday.

Lights off as 'Earth Hour' circles the globe

Mar 27, 2011

Lights went off around the world as landmark buildings and ordinary homes flipped their switches while the annual "Earth Hour" circled the planet in what was dubbed the world's largest voluntary action for ...

Asia turns off lights for Earth Hour

Mar 31, 2012

Australia's Sydney Harbour Bridge and Opera House were plunged into darkness on Saturday for the annual Earth Hour campaign, leading a global effort to raise awareness about climate change.

Space the latest frontier for Earth Hour

Mar 31, 2012

Millions of people are expected to switch off their lights for Earth Hour Saturday in a global effort to raise awareness about climate change that will even be monitored from space.

Recommended for you

New research on Earth's carbon budget

1 hour ago

(Phys.org) —Results from a research project involving scientists from the Desert Research Institute have generated new findings surrounding some of the unknowns of changes in climate and the degree to which ...

More, bigger wildfires burning western US, study shows

19 hours ago

Wildfires across the western United States have been getting bigger and more frequent over the last 30 years – a trend that could continue as climate change causes temperatures to rise and drought to become ...

User comments : 0

More news stories

New research on Earth's carbon budget

(Phys.org) —Results from a research project involving scientists from the Desert Research Institute have generated new findings surrounding some of the unknowns of changes in climate and the degree to which ...