Taiwan phone giant HTC opens store in Myanmar

Jan 14, 2013
A customer visits a HTC store in Taipei on January 7, 2013. Taiwan's leading smartphone maker HTC opened its first store in Myanmar Monday, seeking a foothold in one of Asia's last remaining untapped markets.

Taiwan's leading smartphone maker HTC opened its first store in Myanmar Monday, seeking a foothold in one of Asia's last remaining untapped markets.

The shop was inaugurated in Yangon by HTC Peter Chou, an ethnic Chinese who was born and raised in the Southeast Asian country, company officials said.

The move comes as global corporate giants from Coca-Cola to General Electric line up to enter the impoverished but resource-rich nation, which is emerging from decades of military rule and international isolation.

In a report released in March last year, analyst firm Nomura Research said Myanmar was "one of the last untapped telco markets in the region", with government plans to increase mobile penetration by 50 percent by 2015.

While challenged by Apple and Samsung in mature markets, HTC has been turning to , including China, analysts say.

But they say it is no easy task, citing challenges from China's telecom giants and ZTE Corp., which have grabbed a huge slice of the world's low-priced markets.

HTC in December unveiled Butterfly, its first smartphone featuring a high-resolution, five-inch screen.

HTC sells its own smartphones and also makes handsets for a number of leading US companies, including 's Nexus One.

Explore further: Google to face charges if it fails to improve settlement: EU

add to favorites email to friend print save as pdf

Related Stories

Smartphone maker HTC invests in UK, US firms

Feb 08, 2011

Taiwan's leading smartphone maker HTC said Tuesday it plans to acquire a British digital multimedia company and invest in a US online gaming firm as part of a bid to expand its software business.

Recommended for you

Daily that challenged LA Times shuts down

13 hours ago

The Los Angeles Register, a newspaper launched earlier this year to challenge the region's dominant Los Angeles Times, announced Tuesday it was shutting down.

User comments : 0