Smartphone sales exploded in 2012, surveys show

Jan 25, 2013
A man looks at smartphones in Paris o November 14, 2012. Global smartphone sales soared in 2012, taking a huge slice of a mobile market that was otherwise flat, survey data showed.

Global smartphone sales soared in 2012, taking a huge slice of a mobile phone market that was otherwise flat, survey data showed Friday.

A report by the research firm IDC showed a 44 percent jump in smartphone sales for the year, with 712 million units sold. That accounted for 45.5 percent of all mobile phone shipments.

The rest of the mobile phone market was lackluster, suggesting customers were trading in their older handsets for smartphones. The global market for all mobile phones grew just 1.2 percent to 1.7 billion units, IDC said.

IDC said Samsung extended its dominance of the market in both smartphones and overall mobile phones.

The South Korean giant captured 29 percent of the smartphone market, to Apple's 21.8 percent, and 23 percent of the overall market, ahead of Nokia's 17.9 percent.

But a big surge came from Chinese manufacturers Huawei and ZTE, which broke into the top ranks of smartphone vendors thanks to growth in emerging markets, IDC said.

Huawei grabbed 4.9 percent of the smartphone market, making it the third largest, and ZTE was in fifth place with 4.3 percent share, just behind Japan's Sony at 4.5 percent.

"The fact that Huawei and ZTE now find themselves among the top five smartphone vendors marks a significant shift for the global market," said IDC analyst Ramon Llamas.

"Both companies have grown volumes by focusing on the mass market, but in recent quarters they have turned their attention toward higher-end devices. In addition, both companies have pushed the envelope in terms of industrial design with larger displays and smaller form factors, as well as innovative applications and experiences."

Research firm Strategy Analytics said its survey showed global smartphone shipments grew 43 percent to 700 million units in 2012, with Samsung capturing more than 30 percent of the market.

The report showed smartphones accounted for close to half of the 1.6 billion mobiles sold in 2012. With all phones combined, the market grew just two percent, according to the report.

The report showed Apple holding 19.4 percent of the global smartphone market, trailing Samsung at 30.4 percent.

"Samsung and Apple together accounted for half of all smartphones shipped worldwide in 2012," said Linda Sui at Strategy Analytics.

"Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to tighten their grip on the smartphone industry."

Strategy Analytics data showed Nokia retained its position as the third largest smartphone vendor for 2012 but that its market share fell sharply from 16 percent to five percent.

ABI Research said in a separate report that 653 million smartphones were shipped during the year, more than 40 percent of the 1.6 billion handsets.

That survey showed Samsung with 31 percent of total smartphone shipments to 21 percent for Apple. But ABI said Apple appears to be facing tougher competition.

"It is clear that the iPhone's hyper growth has ended, and ABI Research believes that Apple's market share will peak in 2013 at 22 percent," said analyst Michael Morgan.

"Unless Apple is willing to trade iPhone margins for low cost iPhone shipments, Apple's handset market share will become dependent on customer loyalty."

Explore further: Samsung, Apple get most smartphone profits: survey

add to favorites email to friend print save as pdf

Related Stories

Android, Apple extend gains in smartphone market

Jul 02, 2012

The Google Android platform extended its lead in the US smartphone market while Apple increased its market share to nearly a third in March through May, a survey showed Monday.

Samsung extends smartphone lead over Apple

Jul 27, 2012

Samsung extended its lead in the worldwide mobile phone market in the second quarter of 2012, as the South Korean giant doubled US rival Apple in the smartphone market, a new survey showed.

Recommended for you

Canada trying to lure Silicon Valley tech workers

May 17, 2013

(AP)—The Canadian government is trying to lure Silicon Valley tech workers who are frustrated by U.S. visa policies, just as Congress wrestles with a long-sought overhaul of America's immigration system.

Bloomberg appoints ex-IBM CEO as privacy adviser

May 17, 2013

(AP)—Bloomberg LP, the financial news and information service, on Friday said it has appointed Samuel Palmisano, the former CEO of IBM, as an independent adviser on its privacy and data standards.

Apple, US lawmakers in offshore tax showdown

May 17, 2013

Apple and US lawmakers are gearing up for a showdown over taxes—specifically how to deal with the huge stockpile of cash held by Apple and other multinational firms offshore.

Yahoo! sets event amid Tumblr talk

May 17, 2013

Yahoo! scheduled a news conference Monday amid reports it was in talks on with the popular blogging platform Tumblr about an acquisition or strategic alliance.

User comments : 0

More news stories

German energy shift faces headwinds

Tense engineers have their eyes peeled on complex colour-coded diagrams on a wall-sized screen that makes their control room look like the inside of a spaceship.

Internet in 'coma' as Iran election looms

Iran is tightening control of the Internet ahead of next month's presidential election, mindful of violent street protests that social networkers inspired last time around over claims of fraud, users and ...

China police billions spell profit opportunity

Mannequins in riot gear, armoured cars and drones line a police equipment and "anti-terrorism technology" trade fair in Beijing as vendors seek to profit from China's huge internal security budget.

Heat-related deaths in Manhattan projected to rise

Residents of Manhattan will not just sweat harder from rising temperatures in the future, says a new study; many may die. Researchers say deaths linked to warming climate may rise some 20 percent by the 2020s, ...

Kinks and curves at the nanoscale

One of the basic principles of nanotechnology is that when you make things extremely small—one nanometer is about five atoms wide, 100,000 times smaller than the diameter of a human hair—they are going ...