Intel unveils smartphone push in emerging markets

January 8, 2013
A man holds a Motorola RAZRi smartphone with an Intel processor during the launch of the device on September 18, 2012. Intel said it would step up efforts to make chips for smartphones and other mobile devices by targeting emerging markets and the rapidly growing "value" segment.

Intel said it would step up efforts to make chips for smartphones and other mobile devices by targeting emerging markets and the rapidly growing "value" segment.

Intel unveiled its plans at the on Monday, the world's biggest tech sector event, highlighting its efforts to get a bigger share of the sizzling .

Intel said its plans include "a new smartphone platform for emerging markets," one of the fastest growing areas for these devices.

"The best of Intel is coming to a mobile device near you," said Intel's Kirk Skaugen.

"We are set to deliver the biggest increase in battery efficiency in Intel's history ... while adding broad new human interfaces to computing devices through touch, voice, , and gesture-based interactions.

"We're also significantly extending the performance and power savings in Atom processors as we accelerate our mobile offerings in an unprecedented fashion in 2013."

Intel said its low-power Atom processor-based platform would be targeted at the value smartphone market segment, estimated to reach 500 million units by 2015.

It said companies supporting the effort include Acer, Lava International and Safaricom.

Intel is the world's biggest maker of , but has been struggling as consumers and businesses shift to mobile devices powered by a different kind of processor.

Explore further: Intel Announces Intel Atom Brand for New Family of Low-Power Processors

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