Gun control: Focus on manufacturers, not just buyers, study shows

January 23, 2013 by Shannon Chapla

As the gun control debate continues, Kevin D. Bradford, an associate professional specialist in marketing at the University of Notre Dame's Mendoza College of Business, says the focus should be on those who distribute guns, not solely on those who buy them.

Bradford and a team of researchers conducted a first-of-its-kind study on the ways guns move from legal channels into the hands of criminals. In "Counter-marketing in the Courts: The Case of Marketing Channels and Firearms Diversion," published in the Journal of Public Policy and Marketing, they examined 28,000 pages of court documents, looking at what kinds of guns were used in and what kinds of safeguards specific manufacturers had in place for distribution.

"The gun industry is cloaked in secrecy," Bradford says. "We found that 1 percent of are responsible for 45 to 60 percent of guns involved in crimes. These dealers divert new guns intended for responsible owners to those that gun restrictions are meant to keep away from the weapons."

Safeguards are reasonable and popular policies, such as , for shipping dangerous things. Bradford says, shockingly, there are numerous gun manufacturers that do not require their collaborators to safeguard. His research found a between implementing safeguards and guns being used in crimes.

"That's pretty significant," Bradford says. "The problem lies in where new guns are sent by manufacturers. We looked at the top manufacturers, which accounted for 97 percent of all in the United States. A lot of them are not safeguarding their distribution channels. They're not making sure the dealers are doing the things necessary so that their guns stay out of criminals' hands."

Bradford says more vigilance over gun distribution could help curb .

"When manufacturers implement safeguards in their distribution channels, their guns are not used as often in crime," he says. "If those marketing principles were put in place, dealers would be more discouraged from selling guns to the wrong people. This isn't about keeping law-abiding citizens from having guns, (but) simply ensuring that the right process is being followed from the very beginning.

"If we can hold Hasbro accountable for choking hazards for children, it seems reasonable that we should be able to hold gun manufacturers accountable for their intermediaries who distribute to criminals," Bradford says. "Nobody seems to want the government involved in gun control, and the government doesn't have enough feet on the ground for the job anyway, so why not get manufacturers involved? They should be held accountable."

Explore further: Firearms industry should bear financial liability for homicides involving handguns

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2.3 / 5 (3) Jan 23, 2013
Cue haters spouting irrational nonsense about liberal conspiracies and "gummint gon' take our guns!"
not rated yet Jan 24, 2013
"Be Careful What You Wish for 'cause It Might Come True"

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