'Gangnam Style' a YouTube ad hit: Google

Jan 24, 2013
Google said the YouTube page showcasing the "Gangnam Style" video by South Korean rapper Psy has reaped more than $8 million in ad revenue.

Google on Tuesday touted YouTube video "Gangnam Style" by South Korean rapper Psy as an advertising success that has reaped more than $8 million in ad revenue.

Chief Business Officer Nikesh Arora cited the figure, which he credited to outside sources, while discussing the money-making potential of YouTube during a call with .

Ad revenue from popular YouTube videos is shared with creators of the content.

In December, "Gangnam Style" became the first video to break a billion views on YouTube, marking a historic milestone on the Internet.

A counter at the YouTube page showed that the music video has been watched more than 1.23 billion times since it was uploaded in July of last year.

Kevin Allocca, YouTube's trends manager, attributed Psy's success "to the universal appeal of catchy music—and er, great equine dance moves."

"Gangnam" is estimated to have earned the rapper millions more from digital downloads, advertising deals and on-demand services.

The song—which refers to a trendy Seoul district—spawned a mini tribute video industry, complete with copycats.

The quirky star, whose real name is Park Jae-Sang, won adulation in his homeland for the global hit and was awarded one of 's highest cultural honors, the Okgwan Order of Cultural Merit.

Explore further: Twitter rules out Turkey office amid tax row

add to favorites email to friend print save as pdf

Related Stories

Pros dominate YouTube greatest hits in 2012

Dec 18, 2012

"Gangnam Style" topped YouTube's list of the most attention-grabbing videos this year, as other professionally produced works outshined the amateur clips that had originally made the website famous.

Gangnam Style only the beginning, says researcher

Dec 18, 2012

Hit single Gangnam Style by South Korean rapper Psy—the most viewed clip in YouTube's history—may mark the start of a global shift in which the Asia/Pacific region's cultural influence catches up to ...

YouTube adds video editing tool

Sep 15, 2011

YouTube on Wednesday added an editing tool that lets creators of videos make changes to snippets after they have been uploaded to the popular website.

Recommended for you

Twitter rules out Turkey office amid tax row

11 hours ago

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

13 hours ago

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Aloken
5 / 5 (1) Jan 24, 2013
Remember when youtube had no ads? Good times...

More news stories

Microsoft CEO is driving data-culture mindset

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Simplicity is key to co-operative robots

A way of making hundreds—or even thousands—of tiny robots cluster to carry out tasks without using any memory or processing power has been developed by engineers at the University of Sheffield, UK.

IBM posts lower 1Q earnings amid hardware slump

IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.