'Gangnam Style' a YouTube ad hit: Google

Jan 24, 2013
Google said the YouTube page showcasing the "Gangnam Style" video by South Korean rapper Psy has reaped more than $8 million in ad revenue.

Google on Tuesday touted YouTube video "Gangnam Style" by South Korean rapper Psy as an advertising success that has reaped more than $8 million in ad revenue.

Chief Business Officer Nikesh Arora cited the figure, which he credited to outside sources, while discussing the money-making potential of YouTube during a call with .

Ad revenue from popular YouTube videos is shared with creators of the content.

In December, "Gangnam Style" became the first video to break a billion views on YouTube, marking a historic milestone on the Internet.

A counter at the YouTube page showed that the music video has been watched more than 1.23 billion times since it was uploaded in July of last year.

Kevin Allocca, YouTube's trends manager, attributed Psy's success "to the universal appeal of catchy music—and er, great equine dance moves."

"Gangnam" is estimated to have earned the rapper millions more from digital downloads, advertising deals and on-demand services.

The song—which refers to a trendy Seoul district—spawned a mini tribute video industry, complete with copycats.

The quirky star, whose real name is Park Jae-Sang, won adulation in his homeland for the global hit and was awarded one of 's highest cultural honors, the Okgwan Order of Cultural Merit.

Explore further: LinkedIn membership hits 300 million

add to favorites email to friend print save as pdf

Related Stories

Pros dominate YouTube greatest hits in 2012

Dec 18, 2012

"Gangnam Style" topped YouTube's list of the most attention-grabbing videos this year, as other professionally produced works outshined the amateur clips that had originally made the website famous.

Gangnam Style only the beginning, says researcher

Dec 18, 2012

Hit single Gangnam Style by South Korean rapper Psy—the most viewed clip in YouTube's history—may mark the start of a global shift in which the Asia/Pacific region's cultural influence catches up to ...

YouTube adds video editing tool

Sep 15, 2011

YouTube on Wednesday added an editing tool that lets creators of videos make changes to snippets after they have been uploaded to the popular website.

Recommended for you

LinkedIn membership hits 300 million

Apr 18, 2014

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Aloken
5 / 5 (1) Jan 24, 2013
Remember when youtube had no ads? Good times...

More news stories

Growing app industry has developers racing to keep up

Smartphone application developers say they are challenged by the glut of apps as well as the need to update their software to keep up with evolving phone technology, making creative pricing strategies essential to finding ...

Making graphene in your kitchen

Graphene has been touted as a wonder material—the world's thinnest substance, but super-strong. Now scientists say it is so easy to make you could produce some in your kitchen.