Chinese tech firms pump up volume at CES

Jan 11, 2013 by Rob Lever
Consumers look at products at the Huawei booth at the 2013 International CES at the Las Vegas Convention Center on January 10, 2013 in Las Vegas, Nevada.

Chinese high-tech companies have showcased some of the most eye-popping gear at the Consumer Electronics Show in Las Vegas this week, bidding to reverse their lack of global brand recognition.

Experts say the established firms Lenovo and Huawei are moving more upscale, while Hisense and Haier, relative Chinese newcomers to the US market, have rolled out some of the biggest and most advanced TVs and slimmest smartphones.

"One of the things that strikes you (at CES) is the presence of the Chinese brands," said Bob O'Donnell, an analyst with the research firm IDC.

In the , currently led by South Korean and Japanese firms, O'Donnell said, "We think the Chinese are ready to take on the Japanese."

Hisense made a splash in Vegas by taking over a prominent spot formerly occupied by Microsoft, drawing crowds with dance performances, a 110-inch TV touted as the world's biggest, and others that use "ultra HD" or .

"Hisense is number one in China for more than nine years, but the US is the most important market... if we want to be a global brand," Rocky Yang, research director for Hisense in the United States, told AFP.

One of the ways the company is seeking to adapt to America is with its research center in Georgia, which Yang said showed Hisense is "not a third-tier company... we are technology driven."

The new Lenovo IdeaCentre Horizon Table PC is demonstrated during an Intel press conference at the 2013 International CES at the Mandalay Bay Convention Center on January 7, 2013 in Las Vegas, Nevada.

Haier, meanwhile, at CES unveiled a lineup of , which have and features, alongside some of the that the company is better known for.

TCL, a major China-based which has previously manufactured using the RCA and Thomson brands, unveiled its "Blade TV," one of the thinnest on the market.

The company also showed off its smart TV that recognizes who is watching—allowing it to suggest potential programs.

In the smartphone race, Chinese makers have also displayed several powerful and slim devices, though few are yet available in the United States.

Consumers walk by Haier booth at the 2013 International CES at the Las Vegas Convention Center on January 10, 2013 in Las Vegas, Nevada. Haier unveiled a lineup of smart TVs, which have gesture control and face recognition features, alongside some of the home appliances that the company is better known for.

"They've been ready for the US market for some time," said Ramon Llamas, also an analyst at IDC. "The problem is brand awareness, brand acceptance. It's easy to get washed away by something like Samsung and its Galaxy 3S."

But it's only a matter of time before the Chinese firms grab a bigger share of the US mobile device market.

"Keep an eye on Huawei," he said. "Some of those devices are very robust. And ZTE has said publicly that the US market is a priority for them."

ZTE's Grand S smartphone was honored with the 2013 iF International Design Award at the show.

"The ZTE Grand S not only boasts style, but it breaks records with the world's thinnest touch screen," the iF International Design organization said.

The Android-powered phone includes face recognition, anti-shake and a panoramic camera.

At CES, Huawei unveiled its new Ascend Mate—claimed to have the world's biggest screen for such a device, a 6.1 inch display—as well as an Intel processor and improved battery life.

The company also showed its new flagship Ascend D2, touting its power-saving and easy sharing capacity.

A man check out an UHD 4Kx2K TV at the TCL booth at the 2013 International CES at the Las Vegas Convention Center on January 10, 2013 in Las Vegas, Nevada.

The devices are set to be released in China, with the D2 slated for Japan later. But Huawei is also edging into the US and other markets where the high end is dominated by Apple's iPhone and Samsung's top line smartphones.

and ZTE, which are known for telecom infrastructure, are moving more into the consumer market, which could boost their awareness at a time when they are being scrutinized in Washington for ties to the Chinese government.

Lenovo at CES unveiled a new line of smartphones "from entry-level and young professionals to advanced users," to be made available in China "and select global markets."

The company also showed an array of computer products ranging from a large tabletop model for multiperson use, and twisting "ultrabooks" which compete in the portable segment.

Explore further: FINsix small-size laptop adapter uses special power platform

add to favorites email to friend print save as pdf

Related Stories

Huawei aims for high end with new smartphones

Jan 07, 2013

Chinese tech giant Huawei moved further into the high end of the smartphone market on Monday, unveiling two devices for Asian consumers aimed at rivaling the top global sellers.

China's Huawei hopes to make a name for itself

May 09, 2012

(AP) -- Will Americans buy a Chinese smartphone? We're about to find out, as Huawei, one of the world's biggest phone makers, is planning a big push into U.S. cellphone stores.

China's Huawei sues ZTE for patent infringement

Apr 28, 2011

China telecoms giant Huawei said Thursday it is suing hometown rival ZTE in Europe for alleged patent and trademark infringements, as the Chinese firms battle for overseas market share.

Recommended for you

Study: Samsung phone durable, but iPhone has edge

Apr 14, 2014

Samsung's new Galaxy S5 smartphone is more durable than last year's model and other leading Android phones, but the iPhone 5s outperformed all of them in part because of its smaller size, a new study finds.

Invention loves collaboration at Milan show

Apr 14, 2014

Collaboration drove invention during Milan's annual International Furniture Show and collateral design week events, yielding the promise of homes without mobile phone chargers, and with more ergonomic seating, ...

Amazon 'to release smartphone later this year'

Apr 12, 2014

Amazon is preparing to release a smartphone in the second half of 2014, thrusting itself into a market already crowded with Apple and Samsung models, The Wall Street Journal reported.

User comments : 0

More news stories

Quantenna promises 10-gigabit Wi-Fi by next year

(Phys.org) —Quantenna Communications has announced that it has plans for releasing a chipset that will be capable of delivering 10Gbps WiFi to/from routers, bridges and computers by sometime next year. ...

Unlocking secrets of new solar material

(Phys.org) —A new solar material that has the same crystal structure as a mineral first found in the Ural Mountains in 1839 is shooting up the efficiency charts faster than almost anything researchers have ...

Floating nuclear plants could ride out tsunamis

When an earthquake and tsunami struck the Fukushima Daiichi nuclear plant complex in 2011, neither the quake nor the inundation caused the ensuing contamination. Rather, it was the aftereffects—specifically, ...

New US-Spanish firm says targets rich mobile ad market

Spanish telecoms firm Telefonica and US investment giant Blackstone launched a mobile telephone advertising venture on Wednesday, challenging internet giants such as Google and Facebook in a multi-billion-dollar ...

Progress in the fight against quantum dissipation

(Phys.org) —Scientists at Yale have confirmed a 50-year-old, previously untested theoretical prediction in physics and improved the energy storage time of a quantum switch by several orders of magnitude. ...