Study finds social networking taking up toilet time

December 3, 2012
Blame social media the next time it feels like forever for your turn to use the toilet. According to a study released Monday, 32 percent of people in the United States aged 18 to 24 say they use social networking in the bathroom.

Blame social media the next time it feels like forever for your turn to use the toilet.

According to a study released Monday, 32 percent of people in the United States aged 18 to 24 say they use social networking in the bathroom.

The same report from firms Nielsen and NM Incite also found that 51 percent of US adults between 25 and 34 use social networking in the office—more than any other age group.

While personal computers remain the primary tools for logging onto sites like and Twitter, the report—posted at blog.nielsen.com—noted a significant increase in the use of cellphones and tablets as well.

Forty-six percent of respondents said they used a mobile phone to connect online, up from 37 percent last year, while 16 percent used a tablet like Apple's iPad, up from just three percent in 2011.

Facebook remained by far the most popular social networking site among Americans—but there was a stunning 1,047 percent year-on-year increase in the number of unique PC visitors to the online scrapbook Pinterest.

Explore further: Facebook, Twitter powerful business tools: research group

Related Stories

Social networking top online activity in US

September 13, 2011

US Internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released Monday by Nielsen.

Study shows growth in second screen users (Update)

December 3, 2012

(AP)—Many U.S. viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones ...

Recommended for you

Schlieren images reveal supersonic shock waves

August 27, 2015

NASA researchers in California are using a modern version of a 150-year-old German photography technique to capture images of shock waves created by supersonic airplanes. Over the past five years scientists from NASA's Armstrong ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.