Nielsen taps Twitter for TV show buzz

December 17, 2012
Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

The television show tracking service, data from which can determine whether programs are canceled, said that it is working with the popular messaging service to create a "Nielsen Twitter TV Rating."

Nielsen president of global media products and advertiser solutions Steve Hasker said the Twitter-based metric is "a significant step forward for the industry" as the Internet, smartphones, and tablets change viewing styles.

"Twitter has become the world's digital water cooler, where conversations about TV happen in real time," Twitter vice president of media Chloe Sladden said in a blog post.

"This effort reflects Nielsen's foresight into the evolving nature of the TV viewing experience."

Nielsen ratings of shows based on sentiment and comments in Twitter's "fire hose" of tweeted messages were expected to be available in the US next year.

The metric could steer advertising dollars to television shows that win enthusiastic but narrow audiences, keeping programs on air even when studio executives find overall viewership figures disappointing.

"The proliferation of smartphones and tablets has generated a substantial 'connected' that is simultaneously and accessing the Internet through these devices," said . chief research officer David Poltrack.

"We are pleased to see Nielsen and join together to provide a comprehensive that will allow us to employ these social networking tools to their full advantage."

Explore further: Study: TV, computer use multitasking up sharply

Related Stories

Nielsen: Online video viewers watch less TV

June 15, 2011

(AP) -- Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstanding belief that people who watch more programming do so over all devices.

Twitter channels TV viewers: chief

September 22, 2012

Twitter chief Dick Costolo said Friday that the Internet Age one-to-many text messaging service is turning out to be a boon for good old television.

Study shows growth in second screen users (Update)

December 3, 2012

(AP)—Many U.S. viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones ...

Recommended for you

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

Smallest 3-D camera offers brain surgery innovation

August 28, 2015

To operate on the brain, doctors need to see fine details on a small scale. A tiny camera that could produce 3-D images from inside the brain would help surgeons see more intricacies of the tissue they are handling and lead ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.