Internet ad revenue rises 18 pct to $9.3B in 3Q

Dec 19, 2012

(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.

The $9.3 billion spent on Internet ads from July through September is an 18 percent increase from $7.8 billion at the same time last year, according to a breakdown released Wednesday by the accounting firm PricewaterhouseCoopers and the Internet Advertising Bureau, a trade group.

The third-quarter total marks the highest ad volume for any three-month period since 1995, when online marketing first began to move to the Web. Another record is expected in the current quarter ending this month.

Internet advertising more than doubles the amount in U.S. newspapers' print advertising, which totaled $4.5 billion in the third quarter, according to the industry's own figures.

The upheaval has been driven by the growing number of people who rely on computers and mobile devices to get information on the Internet.

The increasing number of helps subsidize many free online services, including search, email and social networking.

., the Internet's search leader, has been the biggest beneficiary of the online ad boom so far. Other major sellers of online ads include Yahoo Inc., Inc., Microsoft Corp. and AOL Inc.

Despite its steady growth, the Internet still lags well behind television as the most popular marketing machine. Through the first half of this year, U.S television advertising revenue approached nearly $35 billion, up 6 percent from last year, according the most recent data from the trade group TVB.

TV stations enjoyed another prosperous period in the third quarter as money poured in from heading into November's elections.

Explore further: Ex-Apple chief plans mobile phone for India

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Online ad revenue up 2.6 pct in 4Q to $6.3 bln

Apr 08, 2010

(AP) -- Online advertising revenue grew by 2.6 percent in the fourth quarter, the first year-over-year increase in more than 12 months as companies became more comfortable with spending on marketing, according to report ...

Facebook top publisher of display ads: comScore

May 13, 2010

Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.

Recommended for you

Chinese tech giant Alibaba set to make a splash with US IPO

9 minutes ago

The largest tech IPO of the year will come from a company that many Americans have never heard of. Alibaba Group - a Chinese e-commerce behemoth - has decided to go public in the U.S. after months of speculation that it would ...

Ex-Apple chief plans mobile phone for India

22 hours ago

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Apr 19, 2014

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

US venture investments highest since 2001 (Update)

Apr 18, 2014

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

User comments : 0

More news stories

Hackers of Oman news agency target Bouteflika

Hackers on Sunday targeted the website of Oman's official news agency, singling out and mocking Algeria's newly re-elected president Abdelaziz Bouteflika as a handicapped "dictator".

Making graphene in your kitchen

Graphene has been touted as a wonder material—the world's thinnest substance, but super-strong. Now scientists say it is so easy to make you could produce some in your kitchen.

Low tolerance for pain? The reason may be in your genes

Researchers may have identified key genes linked to why some people have a higher tolerance for pain than others, according to a study released today that will be presented at the American Academy of Neurology's 66th Annual ...

How to keep your fitness goals on track

(HealthDay)—The New Year's resolutions many made to get fit have stalled by now. And one expert thinks that's because many people set their goals too high.