Facebook puts mobile ads test on hold

Dec 19, 2012
The "Facebook" logo is seen on a tablet screen on December 4, 2012 in Paris. Facebook said it is halting a test of placing ads in "apps" that synch to the leading social network, renewing questions on how it will boost revenues from members using smartphones or tablets.

Facebook said Wednesday it is halting a test of placing ads in "apps" that synch to the leading social network, renewing questions on how it will boost revenues from members using smartphones or tablets.

"We are pausing our test off of ," a company spokesman said in an email response to an AFP inquiry.

"While the results we have seen and the feedback from partners have been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook."

The test of placing ads in Facebook-linked apps will be halted by the end of the year as the California-based firm makes a priority of developing ways to profit from "news feeds" of posts shared between friends at the social network.

Facebook shares were down slightly on the news, slipping less than a percent to $27.60 in late afternoon trading on the Nasdaq exchange.

Facebook stock rallied in October after the company reported that showed gains in tapping the market.

During an earnings call with analysts, founder and chief executive Mark Zuckerberg said the company was "just getting started with our mobile product development and monetization.

Facebook went public in May with a resounding flop, its $38 price immediately plunging to eventually less than half that.

That angered many investors who had built hopes that the company's huge popularity would result in huge gains in the share price.

Analysts have questioned the company's ability to earn money from smartphones, where Facebook is finding its users more often now.

Explore further: Venture investments jump to $9.5B in 1Q

add to favorites email to friend print save as pdf

Related Stories

Zynga.com to show Facebook ads

Jun 22, 2012

(AP) — Zynga is starting to show ads from Facebook on Zynga.com, its stand-alone website that lets people play its online games away from Facebook.

Recommended for you

US venture investments highest since 2001 (Update)

20 hours ago

Funding for U.S. startup companies soared 57 percent in the first quarter to a level not seen since 2001, as venture capitalists piled more money into a growing number of deals, according to a report due out Friday.

Weibo IPO below expectations, raises $285.6 mn

Apr 17, 2014

Sina Weibo sold fewer shares than expected in its US IPO which was priced below expectations ahead of a Thursday listing that takes place after tech selloffs on Wall Street.

User comments : 0

More news stories

LinkedIn membership hits 300 million

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

Impact glass stores biodata for millions of years

(Phys.org) —Bits of plant life encapsulated in molten glass by asteroid and comet impacts millions of years ago give geologists information about climate and life forms on the ancient Earth. Scientists ...