Yahoo! chief bets on mobile future

Nov 28, 2012
Yahoo! chief executive Marissa Mayer, pictured in May, said in an interview she is pushing the Web giant's focus to mobile, including getting its employees on smartphones.

Yahoo! chief executive Marissa Mayer said in an interview released Wednesday she is pushing the Web giant's focus to mobile, including getting its employees on smartphones.

"We have a terrific set of assets on the Web, they are all the things people want to do on their mobile phone," said Mayer in an interview with Fortune magazine which was also released by its partner Money.

In her first media interview since becoming CEO in July, Mayer said she is getting employees to use the popular including 's , Apple's iOS and Windows 8, while getting rid of BlackBerrys.

"It is really important that our engineers, our sales people and everyone throughout the whole organization really understand Android, and Windows 8, really get a sense of what is happening there, and how to participate in that, how to create an amazing experience."

The shift to mobile "is a huge opportunity for Yahoo! because we have the content, we have the all the information people want on their phones," she said.

Mayer said, however, that Yahoo! will not be producing , saying that there is a lesson from Apple's flop in that software.

"It's very expensive, it's hard to do well," she said. "Apple's finding that out. So we're not going to do maps."

Mayer said that Yahoo! will focus on things people want on their smartphones without trying to compete in areas such as hardware and operating systems.

"When you look at what people want to do on their phone, you can read it from top to bottom," she said. "It's , weather, check stock quotes, check sports scores, watch videos, share photos, check the news."

Yahoo!'s lack of some features "is a real opportunity for us to partner," Mayer said.

"We don't have a mobile OS, we don't have mobile hardware, we don't have a social network, we don't have a browser, which means we can partner with the best people."

Mayer, who disclosed after taking over as CEO that she was pregnant, said that caring for her baby is "way easier" than she had anticipated and that Yahoo! "is a really fun place to work."

She said that in order to meet her obligations she has to "ruthlessly prioritize" which means avoiding most news interviews.

"It's God, family and Yahoo!, in that order," she said.

Mayer was due in Washington Wednesday, one of several executives to meet with President Barack Obama on economic growth and deficit reduction.

Explore further: Out-of-patience investors sell off Amazon

add to favorites email to friend print save as pdf

Related Stories

New Yahoo! CEO Mayer pregnant

Jul 17, 2012

Marissa Mayer, the former senior Google executive who on Tuesday will take over the reins of Internet pioneer Yahoo!, is pregnant and expecting the baby in October. ...

New Yahoo! chief gets plump pay package

Jul 20, 2012

Yahoo! chief Marissa Mayer will be paid one million dollars a year and be eligible for many times that amount in stock and bonuses if she hangs on to the post, the company revealed on Thursday.

Yahoo! number two exec quits after passed over

Jul 31, 2012

Yahoo! on Monday announced the departure of Ross Levinsohn, who served as interim chief executive and was seen as a favorite for the top job before the firm named Marissa Meyer to the post.

Recommended for you

Out-of-patience investors sell off Amazon

Oct 24, 2014

Amazon has long acted like an ideal customer on its own website: a freewheeling big spender with no worries about balancing a checkbook. Investors confident in founder and CEO Jeff Bezos' invest-and-expand ...

States ascend into the cloud

Oct 24, 2014

Seven years ago, the state of Delaware started moving computer servers out of closets and from under workers' desks to create a consolidated data center and a virtual computing climate.

Microsoft drops Nokia name from smartphones

Oct 24, 2014

Microsoft said Friday it was dropping the Nokia name from its Lumia smartphones, rebranding following the acquisition earlier this year of the Finnish group's handset division.

Amazon's loss makes holidays a question mark

Oct 24, 2014

Amazon's trademark smile icon is becoming more of a grimace. The world's largest online retailer reported a wider third-quarter loss than analysts expected and gave a disappointing holiday forecast.

User comments : 0