Getting a Qloo on where to find similar tastes

Nov 09, 2012 by Jon Swartz

Trolling the Internet is an obsession for millions. Joy of discovery is often the journey's reward. That's the premise of Qloo (pronounced "clue"), a new website and soon-to-be app for iPhone, iPad and Android devices that make recommendations based on your affinities.

Company CEO Alex Elias calls the service a "cultural discovery platform."

"It's about themes of detection," said Elias, who co-founded Qloo with Jay Alger, CEO of digital agency Deepend. "Give a clue, and get clued in."

Qloo offers culture aficionados a digital display on which movies, music, fashion and eateries appeal to them, based on their and those of others. The cross-cultural intelligence goes beyond what Netflix (movies), Pandora (music) and Amazon.com (books) do in suggested content, Elias said.

The idea is that folks who are movie buffs, but not necessarily the literati, can get suggestions on which books best match their tastes in film. Or they can view the profiles of others with similar tastes for hints. People who share similar views are "taste buds."

Gartner analyst Michael Gartenberg said Qloo is different from other online experiences in that it's "providing two core value propositions: How do I make better decisions about things I care about? And how do I find new stuff that I will like?" he said.

"The difference from , Pandora and Amazon.com is, their suggestions are locked within the silo of what you like," Elias said. "We are pioneering taste across cultures."

There are no ads on Qloo. It gleans revenue from a model in which it gets a cut of sales from recommendation of books, movies, music, fashion, restaurants, bars and more. Qloo intends to build a upon which developers can build apps.

The New York-based company's investors include Kindler Capital, Cedric the Entertainer and actor Danny Masterson.

Explore further: European Central Bank hit by data theft

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Amazon offers Cloud Player app for iPhone

Jun 12, 2012

Amazon on Tuesday released its music player app for iPhone and iPod touch, a move that expands the reach of the Internet retail giant for Apple users.

Spotify music service plays at Yahoo!

Jun 26, 2012

Yahoo! on Tuesday announced that it will be integrating Spotify internet radio service into its websites as part of a quest to reinvent itself as an online stage for digital content.

With likely 'Kindle' tablet, Amazon takes on Apple

Sep 27, 2011

(AP) -- So far, no company has been able to even come close to rival the success of Apple's iPad, but with the expected unveiling of its version of a tablet computer Wednesday, analysts say Amazon has a real chance.

With Kindle Fire, Amazon's digital ambitions burn

Sep 29, 2011

(AP) -- Amazon's unveiling of the Kindle Fire tablet computer sends a bright-hot message: The online retailer is ready to rival iPad maker Apple in an effort to be the world's top digital content provider.

Recommended for you

European Central Bank hit by data theft

11 minutes ago

(AP)—The European Central Bank said Thursday that email addresses and other contact information have been stolen from a database that serves its public website, though it stressed that no internal systems or market-sensitive ...

Twitter admits to diversity problem in workforce

2 hours ago

(AP)—Twitter acknowledged Wednesday that it has been hiring too many white and Asian men to fill high-paying technology jobs, just like several other major companies in Silicon Valley.

Social Security spent $300M on 'IT boondoggle'

14 hours ago

(AP)—Six years ago the Social Security Administration embarked on an aggressive plan to replace outdated computer systems overwhelmed by a growing flood of disability claims.

Six charged in global e-ticket hacking scheme

14 hours ago

Criminal charges were filed Wednesday against six people in what authorities said was a global cyber-crime ring that created fraudulent e-tickets for major concerts and sporting events.

User comments : 0