Online US holiday sales seen growing 17 percent

November 21, 2012
An ad seen on the Target website for a sale displayed on a laptop computer in 2010 in San Anselmo, California. US online holiday sales are already on the rise, and are expected to grow 17 percent from last year to $43.4 billion, a new forecast said.

US online holiday sales are already on the rise, and are expected to grow 17 percent from last year to $43.4 billion, a new forecast said Wednesday.

The report from the research firm comScore showed retail e-commerce spending for the first 18 days of November-December holiday season were up 16 percent to $10.1 billion.

November 8 has been the heaviest online spending day of the season to date at $829 million, comScore said.

"The 2012 online season is off to an encouraging start with a 16 percent growth thus far," said comScore chairman Gian Fulgoni.

"Recent five-year highs in and early retailer promotions appear to be serving as wind in the sails for the beginning portion of the holiday season, with consumers opening up their wallets early and often."

The forecast of a 17 percent gain would outpace last season's 15 percent increase and would be well ahead of the retail industry's expectation for a 4.1 percent increase in consumers' overall spending this holiday season.

"The strength leading up to and during the holiday season-to-date, in addition to a maximum 32 shopping days between Thanksgiving and Christmas, provide the basis for what we view as a fairly optimistic outlook for the 2012 online holiday shopping season," said Fulgoni.

US showed ecommerce sales for the third quarter from August-September rose 3.7 percent to $57 billion, and accounted for some 5.2 percent of all retail sales.

Explore further: Online US holiday spending up five percent: comScore

Related Stories

Cyber Monday sales reach record levels

December 5, 2011

American consumers spent more than a billion dollars a day last week during a three-day online sales period, which started with "Cyber Monday," a monitoring firm reported.

US online holiday shopping climbs 15 pct to $30.9B

December 19, 2011

U.S. shoppers spent 15 percent more in online holiday buying compared to last year, after what may have been the busiest week of the season, said research firm comScore on Sunday.

Black Friday now lasts the whole season, expert says

November 15, 2012

(—Black Friday has been the traditional kickoff of the holiday shopping season, but consumers can expect Black Friday sales starting now and extending through the end of the year, says Richard Feinberg, Purdue ...

Recommended for you


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.