Odour-eliminating pants are hot seller in Japan

Nov 12, 2012

Underpants which are claimed to neutralise the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without getting rumbled.

A Japanese textile company has developed a range of underwear which it says prevent unwelcome odours.

"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," said Nami Yoshida, a spokeswoman for the company, Seiren.

"At first we thought about selling them to those who require and to hospitals.

"But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them," she said.

The underwear is manufactured with niff-absorbing in the material fibres.

Seiren developed the technology after being contacted by a doctor who wanted something to disguise the regular parps emitted by people suffering from .

The company's range has now expanded to 22 items, including that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.

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frank_morosky
not rated yet Nov 13, 2012
There is already a company in the US called flat-d.com that makes an activated charcoal pad that you put in your own underwear. works great and lower cost
antialias_physorg
not rated yet Nov 13, 2012
Not terribly surprising that this would sell in Japan. Japanese are very sensitive to smell (people from other nations have strong body odor compared to the japanese)

Probably also the reason why so man japanese kinks revolve around the sense of smell.