Odour-eliminating pants are hot seller in Japan

Nov 12, 2012

Underpants which are claimed to neutralise the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without getting rumbled.

A Japanese textile company has developed a range of underwear which it says prevent unwelcome odours.

"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," said Nami Yoshida, a spokeswoman for the company, Seiren.

"At first we thought about selling them to those who require and to hospitals.

"But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them," she said.

The underwear is manufactured with niff-absorbing in the material fibres.

Seiren developed the technology after being contacted by a doctor who wanted something to disguise the regular parps emitted by people suffering from .

The company's range has now expanded to 22 items, including that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.

Explore further: Christian Bale to play Apple's Steve Jobs

add to favorites email to friend print save as pdf

Related Stories

New drug approved for irritable bowel, chronic constipation

Aug 30, 2012

(HealthDay)—Linzess (linaclotide) has been approved by the U.S. Food and Drug Administration to treat forms of chronic constipation that don't respond to traditional treatment, and irritable bowel syndrome accompanied by ...

Japan lawyer calls for Google autocomplete change

Mar 27, 2012

A Japanese lawyer on Tuesday urged Google to makes its "autocomplete" function more flexible, after a court ordered the search giant to modify the feature to prevent embarrassment for his client. ...

Japanese astronaut tests endurance -- of his undies

Jul 30, 2009

(AP) -- In what might embarrass less adventurous souls, astronaut Koichi Wakata is returning to Earth with the underwear he kept on for a solid month during his space station stay and scientists will check ...

Recommended for you

US official: Auto safety agency under review

41 minutes ago

Transportation officials are reviewing the "safety culture" of the U.S. agency that oversees auto recalls, a senior Obama administration official said Friday. The National Highway Traffic Safety Administration has been criticized ...

Christian Bale to play Apple's Steve Jobs

Oct 23, 2014

Oscar-winner Christian Bale—best known for his star turn as Batman in the blockbuster "Dark Knight" films—will play Apple co-founder Steve Jobs in an upcoming biopic.

How to find a submarine

Oct 23, 2014

Das Boot, The Hunt for Red October, The Bedford Incident, We Dive At Dawn: films based on submariners' experience reflect the tense and unusual nature of undersea warfare – where it is often not how well ...

Government ups air bag warning to 7.8M vehicles (Update)

Oct 22, 2014

The U.S. government is now urging owners of nearly 8 million cars and trucks to have the air bags repaired because of potential danger to drivers and passengers. But the effort is being complicated by confusing ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

frank_morosky
not rated yet Nov 13, 2012
There is already a company in the US called flat-d.com that makes an activated charcoal pad that you put in your own underwear. works great and lower cost
antialias_physorg
not rated yet Nov 13, 2012
Not terribly surprising that this would sell in Japan. Japanese are very sensitive to smell (people from other nations have strong body odor compared to the japanese)

Probably also the reason why so man japanese kinks revolve around the sense of smell.