Odour-eliminating pants are hot seller in Japan

Nov 12, 2012

Underpants which are claimed to neutralise the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without getting rumbled.

A Japanese textile company has developed a range of underwear which it says prevent unwelcome odours.

"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," said Nami Yoshida, a spokeswoman for the company, Seiren.

"At first we thought about selling them to those who require and to hospitals.

"But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them," she said.

The underwear is manufactured with niff-absorbing in the material fibres.

Seiren developed the technology after being contacted by a doctor who wanted something to disguise the regular parps emitted by people suffering from .

The company's range has now expanded to 22 items, including that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.

Explore further: Privacy groups take 2nd hit on license plate data

add to favorites email to friend print save as pdf

Related Stories

New drug approved for irritable bowel, chronic constipation

Aug 30, 2012

(HealthDay)—Linzess (linaclotide) has been approved by the U.S. Food and Drug Administration to treat forms of chronic constipation that don't respond to traditional treatment, and irritable bowel syndrome accompanied by ...

Japan lawyer calls for Google autocomplete change

Mar 27, 2012

A Japanese lawyer on Tuesday urged Google to makes its "autocomplete" function more flexible, after a court ordered the search giant to modify the feature to prevent embarrassment for his client. ...

Japanese astronaut tests endurance -- of his undies

Jul 30, 2009

(AP) -- In what might embarrass less adventurous souls, astronaut Koichi Wakata is returning to Earth with the underwear he kept on for a solid month during his space station stay and scientists will check ...

Recommended for you

Privacy groups take 2nd hit on license plate data

22 hours ago

A California judge's ruling against a tech entrepreneur seeking access to records kept secret in government databases detailing the comings and goings of millions of cars in the San Diego area via license plate scans was ...

Scots' inventions are fuel for independence debate

Sep 17, 2014

What has Scotland ever done for us? Plenty, it turns out. The land that gave the world haggis and tartan has produced so much more, from golf and television to Dolly the Sheep and "Grand Theft Auto."

White House backs use of body cameras by police

Sep 16, 2014

Requiring police officers to wear body cameras is one potential solution for bridging deep mistrust between law enforcement and the public, the White House said, weighing in on a national debate sparked by the shooting of ...

Chinese city creates cellphone sidewalk lane

Sep 15, 2014

Taking a cue from an American TV program, the Chinese city of Chongqing has created a smartphone sidewalk lane, offering a path for those too engrossed in messaging and tweeting to watch where they're going.

Coroner: Bitcoin exchange CEO committed suicide

Sep 15, 2014

A Singapore Coroner's Court has found that the American CEO of a virtual currency exchange committed suicide earlier this year in Singapore because of work and personal issues.

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

frank_morosky
not rated yet Nov 13, 2012
There is already a company in the US called flat-d.com that makes an activated charcoal pad that you put in your own underwear. works great and lower cost
antialias_physorg
not rated yet Nov 13, 2012
Not terribly surprising that this would sell in Japan. Japanese are very sensitive to smell (people from other nations have strong body odor compared to the japanese)

Probably also the reason why so man japanese kinks revolve around the sense of smell.