IDC: Apple 3Q share of tablets drops to 50 pct (Update)

Nov 05, 2012 by Anick Jesdanun

Apple's share of the market for tablet computers fell to 50 percent in the third quarter as the iPad faced more competition from Android devices such as Samsung's Galaxy tablets and Google's Nexus 7.

Apple still had a solid lead and shipped more iPads worldwide than a year earlier, according to Monday's study by IDC. Apple had no new tablets out in the third quarter. It also might have seen sales slow amid expectations of a smaller iPad.

Apple could regain share in the holiday quarter with last Friday's release of new iPad devices, including the iPad Mini. Apple said Monday that it sold 3 million iPads of all kinds through the weekend, double the 1.5 million iPads sold in the first three days after Apple launched the third-generation iPad in March and cut the price of the iPad 2.

However, the company will face competition from new devices from Amazon, Google and others over the next few weeks.

In the July-September period, Apple shipped 14 million devices, up 26 percent from 11 million a year ago. Its market share fell from 60 percent in the third quarter of 2011 as the overall tablet market grew by 50 percent to nearly 28 million.

Samsung's market share grew to 18 percent, from about 7 percent, as it more than quadrupled the number of tablets shipped to 5.1 million. The quarter saw the release of the Galaxy Note 10.1, a device built for use with a stylus.

Amazon.com Inc. was in third with its Kindle Fire, which had a 9 percent market share. Amazon didn't release a new version until late in the quarter, but it had nothing in the third quarter of 2011 because the Fire wasn't released until last November, after the quarter ended. Amazon managed a 9 percent worldwide share even though the Fire was available only in the U.S. during the third quarter.

No. 4 tablet maker AsusTek Computer Inc., which makes the Nexus 7 for Google Inc., saw its shipments more than triple to 2.4 million. It had a share of 8.6 percent, up from 3.8 percent.

"Competitors are turning up the pressure on market leader Apple," said Ryan Reith, a program manager for mobile devices at IDC.

Amazon and Google will start shipping larger versions of its tablets this month. The Kindle Fire and Nexus 7 both have had screens measuring 7 inches (17.7 centimeters) diagonally. Google's Nexus 10 will be 10.1 inches (25.65 centimeters), while Amazon's will be 8.9 inches (22.6 centimeters). By comparison, the regular iPad is 9.7 inches (24.6 centimeters). Samsung is making the larger Nexus tablet, while AsusTek will continue making the 7-inch (17.7-centimeter) one.

Meanwhile, tablets and other devices running Microsoft's Windows system started going on sale last month, after the third quarter ended. That includes Microsoft's own Surface.

Here are the top five manufacturers of tablets in the third quarter, as released by IDC on Monday:

Apple Inc., maker of the iPad, 14 million shipped worldwide, 50.4 percent share

Samsung Electronics Co., maker of Galaxy line, 5.1 million, 18.4 percent.

Amazon.com Inc., maker of Kindle Fire, 2.5 million, 9 percent

AsusTek Computer Inc., maker of Transformer line and Google's Nexus 7, 2.4 million, 8.6 percent

Lenovo Group Ltd., 400,000, 1.4 percent

Others, including Barnes & Noble Inc.'s Nook Tablet, 3.3 million, 12.2 percent

Explore further: Why the Sony hack isn't big news in Japan

5 /5 (6 votes)
add to favorites email to friend print save as pdf

Related Stories

Market research firm ups tablet forecast

Sep 14, 2011

With tablet computer sales soaring -- led by Apple's iPad -- a market research company boosted its forecast on Wednesday for shipments of the devices.

Solid debut for Amazon's Kindle Fire: research firm

Feb 16, 2012

Amazon's Kindle Fire, which went on sale in November, had a solid debut, leapfrogging Samsung tablets to become the top-selling device after Apple's iPad, a market research firm said Thursday.

Android grabs more tablet market share: survey

Jan 26, 2012

Tablet computers powered by Google's Android software are increasing their global market share but Apple's iPad still dominates the category, a research firm said Thursday.

Android extends dominance in smartphones worldwide

Aug 08, 2012

Got an iPhone? You're in the minority. There were four Android phones for every iPhone shipped in the second quarter, research firm IDC said Wednesday. That's up from a ratio of 2.5 to 1 in the same period last year.

Recommended for you

Why the Sony hack isn't big news in Japan

1 hour ago

Japan's biggest newspaper, Yomiuri Shimbun, featured a story about Sony Corp. on its website Friday. It wasn't about hacking. It was about the company's struggling tablet business.

Sony faces 4th ex-employee lawsuit over hack

6 hours ago

A former director of technology for Sony Pictures Entertainment has sued the company over the data breach that resulted in the online posting of his private financial and personal information.

Sony tells AFP it still plans movie release

7 hours ago

Sony Pictures boss Michael Lynton denied Friday the Hollywood studio has "caved" by canceling the release of "The Interview," and said it still hoped to release the controversial film.

2012 movie massacre hung over 'Interview' decision

20 hours ago

When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but ...

Clooney slams skittish Hollywood after Sony hack

Dec 19, 2014

Film star George Clooney slammed the Hollywood movie industry for failing to stand up against the cyber threats that prompted Sony Pictures to cancel release of the movie "The Interview."

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.