"Halo" videogame aims for launch-day glory

November 6, 2012
A gaming fan touches the advertising disply for Halo 4 at the Nintendo section on the opening day of the E3 videogame conference in Los Angeles in June 2012. Blockbuster videogame "Halo" on Tuesday took on new life with the release of a sequel so hotly anticipated that launch day revenue was expected to eclipse anything seen in the industry this year.

Blockbuster videogame "Halo" on Tuesday took on new life with the release of a sequel so hotly anticipated that launch day revenue was expected to eclipse anything seen in the industry this year.

Hundreds of thousands of fans queued outside shops in more than 40 countries where "Halo 4" went on sale the moment Tuesday arrived.

Marquee events that featured , private screenings of a live-action show based on the title, and chances to meet people who helped create "Halo 4" took place in Paris, London, Berlin, Hong Kong, Sydney and other major cities.

"Halo 4 marks a rebirth and a new beginning for one of the most beloved and iconic franchises in the modern history of entertainment," said Microsoft Studios vice president Phil Spencer.

"Over the past decade, the Halo franchise has become a bona fide pop culture phenomenon."

Halo 4 was billed as the first chapter in a new saga building on the original Halo trilogy that has sold a "staggering" 46 million games worldwide and racked up $3 billion in sales.

Halo 4 was developed by Microsoft Studios 343 Industries exclusively for play on the Washington State-based technology company's Xbox 360 consoles and picks up the story of hero "Master Chief" five years after the end of .

Since the title launched on the same day as the US presidential election, Microsoft began a get-out-the-vote campaign earlier this year to encourage gamers to "exercise their civic duty before jumping into Halo 4."

Spencer predicted that "Halo 4" help make 2012 the most successful year in Xbox history.

The science fiction shooter videogame features the return of Master Chief to confront "an ancient evil that threatens the entire universe."

A "Halo: Reach" videogame for the console notched up 200 million dollars in sales in the United States and Europe on the first day of its release in September 2010.

"Halo: Reach" is a prequel set before the main "Halo" trilogy, which focuses on a super-soldier called "Master Chief" and his artificial-intelligence companion battling to save humanity from an alien alliance called the Covenant.

The first title, ": Combat Evolved," was released in 2001 and the franchise has attracted a cult following and inspired novels, action figures, comic books and clothing.

Explore further: 'Conduit' videogame plans to change Wii's image

Related Stories

'Conduit' videogame plans to change Wii's image

March 27, 2009

High Voltage studio's Matt Corso says videogame lovers that think Nintendo's family-friendly Wii consoles are for seniors and little siblings are in for a big surprise in June.

'Halo: Reach' videogame hits in September

May 24, 2010

Microsoft announced on Monday that the latest installment in the blockbuster "Halo" videogame franchise exclusive to Xbox 360 consoles will be released in September.

'Halo: Reach' aims to grab gamers again

September 10, 2010

(AP) -- Since fans lined up at midnight nearly three years ago for the release of the last "Halo" video game, a recession struck the economy, President Barack Obama took office and "Call of Duty: Modern Warfare 2" became ...

'Halo: Reach' videogame invasion begins

September 13, 2010

The trigger fingers of "Halo" lovers worldwide are twitching ahead of the release Tuesday of the latest installment of the acclaimed science fiction shooter videogame.

Recommended for you

Smart home heating and cooling

August 28, 2015

Smart temperature-control devices—such as thermostats that learn and adjust to pre-programmed temperatures—are poised to increase comfort and save energy in homes.

Smallest 3-D camera offers brain surgery innovation

August 28, 2015

To operate on the brain, doctors need to see fine details on a small scale. A tiny camera that could produce 3-D images from inside the brain would help surgeons see more intricacies of the tissue they are handling and lead ...

Team creates functional ultrathin solar cells

August 27, 2015

(Phys.org)—A team of researchers with Johannes Kepler University Linz in Austria has developed an ultrathin solar cell for use in lightweight and flexible applications. In their paper published in the journal Nature Materials, ...

Interactive tool lifts veil on the cost of nuclear energy

August 24, 2015

Despite the ever-changing landscape of energy economics, subject to the influence of new technologies and geopolitics, a new tool promises to root discussions about the cost of nuclear energy in hard evidence rather than ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.