Google buys marketing firm to boost discount moves

Nov 28, 2012
A picture taken in 2009 in Paris shows the screen of a computer featuring the home page of Internet giant Google's website. Google has agreed to buy the marketing firm Incentive Targeting in a move that gives the tech giant more tools to work with retailers on discounts and other promotions, the two firms said.

Google has agreed to buy the marketing firm Incentive Targeting in a move that gives the tech giant more tools to work with retailers on discounts and other promotions, the two firms said Wednesday.

Terms of the deal were not disclosed.

We are excited to announce that Incentive Targeting has been acquired by !" said a blog post by the Massachusetts-based firm.

"When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision."

A Google spokesperson said: "We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers."

According to its website, Incentive Targeting partners with retail chains to provide targeted marketing for manufacturers of grocery and consumer products, using technology which aims to deliver the most relevant promotions.

The effectiveness of the can be measured in over the Internet, the company says.

Explore further: Google searches hold key to future market crashes

add to favorites email to friend print save as pdf

Related Stories

Google buys instant messaging firm Meebo

Jun 04, 2012

Google has agreed to buy the online messaging firm Meebo, a move expanding the Internet giant's capabilities for instant sharing of Web pages using social networks.

Google buys social ad firm Wildfire

Jul 31, 2012

Google said Tuesday it was buying Wildfire, a startup specializing in advertising on social media such as Facebook and Twitter.

Google+ adds online groups startup Fridge

Jul 22, 2011

Online groups startup Fridge said Thursday it has been bought by Google and will become part of the Internet giant's freshly-launched social network.

Recommended for you

T-Mobile deal helps Rhapsody hit 2M paying subs

8 hours ago

(AP)—Rhapsody International Inc. said Tuesday its partnership with T-Mobile US Inc. has helped boost its number of paying subscribers to more than 2 million, up from 1.7 million in April.

Airbnb woos business travelers

8 hours ago

Airbnb on Monday set out to woo business travelers to its service that lets people turn unused rooms in homes into de facto hotel space.

Google searches hold key to future market crashes

19 hours ago

A team of researchers from Warwick Business School and Boston University have developed a method to automatically identify topics that people search for on Google before subsequent stock market falls.

User comments : 0