Ultrabook PC forecast slashed in half: survey

Oct 02, 2012
Ultrabooks—those sleek, lightweight laptop computers that were supposed to fire up PC sales—are not catching on with consumers, a new survey shows.

Ultrabooks—those sleek, lightweight laptop computers that were supposed to fire up PC sales—are not catching on with consumers, a new survey shows.

The research firm IHS on Monday slashed its forecast in half for the ultrabooks, saying high prices and ineffective marketing have culminated in a failure to lure buyers away from other hot-selling .

The survey showed 10.3 million ultrabooks will ship worldwide in 2012, down from the previous forecast issued earlier this year of 22 million units. More than half of the shipments for the year are expected in the fourth quarter.

For next year, iSuppli cut its forecast to 44 million from a prior estimate of 61 million.

"So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream," IHS analyst Craig Stice said.

"This is especially a problem amid all the hype surrounding media tablets and smartphones. When combined with other factors, including prohibitively high pricing, this means that ultrabook sales will not meet expectations in 2012."

The latest report said that to fire up sales, prices need to come down from the $1,000 range to around $600.

It said if ultrabooks using the new Windows 8 operating system come close to the $600-$700 range next year, while adding in an new features such as touchscreen, a good chance exists for strong sales in 2013. Otherwise, consumers may opt for other devices.

"With the economy languishing, ultrabook sellers may have trouble finding buyers at the current pricing, especially with fierce competition from new mobile computing gadgets such as the , Kindle Fire HD and forthcoming " tablet, Stice said.

IHS said that despite the challenges, ultrabook sales will rise to 95 million by 2016.

The ultrabook is a term for a lightweight coined by Intel. But ISH said Intel's "stringent" definitions are prompting some manufacturers to shun the term and call the PCs, "ultrathins," instead.

Explore further: Microsoft earnings slip but still beat forecasts (Update)

add to favorites email to friend print save as pdf

Related Stories

Taiwan Computex to showcase laptop-tablet hybrids

Jun 01, 2012

(AP) — Taiwan's struggling computer makers will use next week's Computex show to promote a new generation of ultra-thin laptops that might be their last hope of turning back the seemingly unstoppable ...

Global PC sales flat as consumers eye new gadgets

Jul 11, 2012

Worldwide sales of personal computers fell 0.1 percent in the second quarter of the year as consumers turned their attention to newer gadgets like tablets, a survey showed Wednesday.

Recommended for you

Amazon launches grocery service for Prime members

7 hours ago

Amazon is taking aim at grocery stores and discounters like Wal-Mart with a grocery service that lets its Prime loyalty club members fill up to a 45-pound box with groceries and get it shipped for a flat rate of $5.99.

Facebook buys fitness app Moves

10 hours ago

Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

User comments : 0

More news stories

Genetic code of the deadly tsetse fly unraveled

Mining the genome of the disease-transmitting tsetse fly, researchers have revealed the genetic adaptions that allow it to have such unique biology and transmit disease to both humans and animals.

Ocean microbes display remarkable genetic diversity

The smallest, most abundant marine microbe, Prochlorococcus, is a photosynthetic bacteria species essential to the marine ecosystem. An estimated billion billion billion of the single-cell creatures live i ...