Twitter says its ads pay off for candidates

Oct 10, 2012
Twitter released a study showing its paid messages pay off for political candidates, not only in garnering attention but in driving campaign contributions.

Twitter released a study Wednesday showing its paid messages pay off for political candidates, not only in garnering attention but in driving campaign contributions.

The study by the Compete found the average Twitter user was 68 percent more likely to visit a campaign donation page than the average Internet user.

The likelihood increases when Twitter users are exposed to political either from those they follow or "promoted" or paid messages.

"Twitter users exposed to any of these kinds of political tweets are almost twice as likely (97 percent) as other Twitter users to visit an online political donation page," said Twitter's head of political ad sales, Peter Greenberger.

Greenberger said in a blog post that these Twitter users are more likely to donate and also become more engaged in a campaign.

He said the data didn't allow an analysis of individual campaigns but that increased by Twitter users were found to be very similar across all candidates and parties.

"We have always known that Twitter users are politically engaged; now we know that exposure to political tweets drives political contributions," he said.

Explore further: Turkey still hopes Twitter will open local office

add to favorites email to friend print save as pdf

Related Stories

Twitter expands ad program to mobile users

Feb 29, 2012

Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

Twitter targets ads based on interests

Aug 30, 2012

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Twitter lets advertisers better target tweets

Jul 19, 2012

Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.

Twitter adds Arabic and Hebrew

Mar 06, 2012

Twitter on Tuesday launched Arabic, Hebrew, Farsi and Urdu versions of its website, further localizing of the popular one-to-many text messaging service.

Recommended for you

Net neutrality balancing act

15 hours ago

Researchers in Italy, writing in the International Journal of Technology, Policy and Management have demonstrated that net neutrality benefits content creator and consumers without compromising provider innovation nor pr ...

Twitter rules out Turkey office amid tax row

Apr 16, 2014

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

Apr 16, 2014

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 0

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Better thermal-imaging lens from waste sulfur

Sulfur left over from refining fossil fuels can be transformed into cheap, lightweight, plastic lenses for infrared devices, including night-vision goggles, a University of Arizona-led international team ...