Twitter says its ads pay off for candidates

Oct 10, 2012
Twitter released a study showing its paid messages pay off for political candidates, not only in garnering attention but in driving campaign contributions.

Twitter released a study Wednesday showing its paid messages pay off for political candidates, not only in garnering attention but in driving campaign contributions.

The study by the Compete found the average Twitter user was 68 percent more likely to visit a campaign donation page than the average Internet user.

The likelihood increases when Twitter users are exposed to political either from those they follow or "promoted" or paid messages.

"Twitter users exposed to any of these kinds of political tweets are almost twice as likely (97 percent) as other Twitter users to visit an online political donation page," said Twitter's head of political ad sales, Peter Greenberger.

Greenberger said in a blog post that these Twitter users are more likely to donate and also become more engaged in a campaign.

He said the data didn't allow an analysis of individual campaigns but that increased by Twitter users were found to be very similar across all candidates and parties.

"We have always known that Twitter users are politically engaged; now we know that exposure to political tweets drives political contributions," he said.

Explore further: UN moves to strengthen digital privacy (Update)

add to favorites email to friend print save as pdf

Related Stories

Twitter expands ad program to mobile users

Feb 29, 2012

Twitter said Tuesday it was expanding its advertising program to mobile users, the latest bid by the short-messaging service to boost its money-making efforts.

Twitter targets ads based on interests

Aug 30, 2012

Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.

Twitter lets advertisers better target tweets

Jul 19, 2012

Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.

Twitter adds Arabic and Hebrew

Mar 06, 2012

Twitter on Tuesday launched Arabic, Hebrew, Farsi and Urdu versions of its website, further localizing of the popular one-to-many text messaging service.

Recommended for you

UN moves to strengthen digital privacy (Update)

10 hours ago

The United Nations on Tuesday adopted a resolution on protecting digital privacy that for the first time urged governments to offer redress to citizens targeted by mass surveillance.

Spotify turns up volume as losses fall

10 hours ago

The world's biggest music streaming service, Spotify, announced Tuesday its revenue grew by 74 percent in 2013 while net losses shrank by one third, in a year of spectacular expansion.

Virtual money and user's identity

16 hours ago

Bitcoin is the new money: minted and exchanged on the Internet. Faster and cheaper than a bank, the service is attracting attention from all over the world. But a big question remains: are the transactions ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.