40% of US teens have iPhones: analyst survey

Oct 10, 2012
The new iPhone 5 is displayed during an Apple special event at the Yerba Buena Center for the Arts in September 2012. Two out of five American teenagers have an iPhone, in a sign that Apple is the "pre-eminent technology brand" for youth, a survey by a financial firm shows.

Two out of five American teenagers have an iPhone, in a sign that Apple is the "pre-eminent technology brand" for youth, a survey by a financial firm shows.

In its semi-annual survey of over 7,700 teens, Piper Jaffray found that 40 percent had an iPhone, up from 34 percent six months earlier and 23 percent a year ago.

"We believe it is a positive sign for the power of the iPhone among younger users that Apple was able to expand its market share with teens despite no new product launches between our spring and fall 2012 surveys," analyst Gene Munster wrote in a note to clients dated Tuesday.

"Apple appears well positioned to see continued growth in ownership with 62 percent of teens planning on purchasing an as their next phone. Android was the next closest at 22 percent."

The survey also showed 44 percent had a —of which 72 percent were iPads.

Among those who don't own a tablet, but plan to purchase one in the next six months, 74 percent said they would choose an .

The leave the firm "reaffirmed in our belief that Apple remains the pre-eminent technology brand for teens," Munster said.

Munster added that if Apple, as widely expected, introduces a smaller, less expensive version of its tablet, this "could eventually increase iPad ownership among younger users."

"Overall, we expect Apple devices to continue to expand in teen ownership and believe that the company is set up well to benefit from loyalty among its younger user base."

Apple shares, which have fallen from a peak last month above $700, rose 1.1 percent to $642.80 early Wednesday.

Explore further: Amazon unveils new Fire tablets and Kindle e-readers

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User comments : 3

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baudrunner
2 / 5 (5) Oct 10, 2012
Considering that the IPhone is the fifth best smartphone, technologically speaking, this proves that marketing sells a product, not the product's quality. HTC One X and Samsung Galaxy S3 are just two smartphones superior to the Iphone. I guess a certain degree of national pride is involved as well, since HTC is a Chinese maker, and Samsung is Korean.
evropej
1 / 5 (2) Oct 12, 2012
Thats funny because when I hold an iPhone, it feels like a quality product which I cant say for any other phone. Also, the size and ergonomics are not matched. Lets not talk about interface and battery life. You can hate apple and to be hones I do too to a degree but the iPhone is a great product and it sells itself.
kochevnik
1.5 / 5 (2) Oct 12, 2012
iPhone employs BSD operating system. People prefer a real operating system over that glued-together Android linux. Of course both rule over palmOS and that windows phone junk.