Tech to drive US holiday spending: survey

October 16, 2012
Black Friday customers are assisted by a Best Buy worker (C) in the store's computer department in Fairfax, Virginia in 2011. New high-tech devices will get US consumers to open their wallets for the upcoming holiday season, driving retail spending higher, a survey showed Tuesday.

New high-tech devices will get US consumers to open their wallets for the upcoming holiday season, driving retail spending higher, a survey showed Tuesday.

The found overall holiday spending is expected to increase 11 percent this year while spending on consumer electronics gifts also likely will increase.

"Consumers are feeling more confident in the overall direction of the economy this compared to last year and, as a result, will spend more on gifts, including electronics," said CEA chief economist Shawn DuBravac.

On average, consumers plan to spend $1,634 overall this holiday, up 11 percent from last year, the survey found.

Consumers plan to allocate $842 from their overall budget to gifts, up nine percent from 2011, and $252 of that will be for consumer electronics.

Mobile connected devices are the most wanted gifts this season, led by , the association said.

Tablets are the most wanted gift on both adults' overall holiday wish list and their gadget wish list.

The survey suggested smartphones likely will be the most popular device given as a gift this year, followed by tablets, notebook or and DVD or Blu-ray players.

One in four consumers will give a gift card for digital music purchases, one in five for electronics book purchases, 16 percent for app purchases and 15 percent for online gaming purchases.

Explore further: MP3 players seen as hot Christmas gift

Related Stories

Record US holiday spending on gadgets: CEA

October 19, 2010

Americans will spend a record amount on consumer electronics this holiday season, devoting nearly a third of their gift budget to gadgets, the Consumer Electronics Association (CEA) said Tuesday.

Ringing up sales on smartphones

November 24, 2010

As the holiday season and "Black Friday" approach, consumers will be looking for deals in the still struggling economy. Online shopping has become popular with many customers, and now a new technology enables them to make ...

Recommended for you

Power grid forecasting tool reduces costly errors

July 30, 2015

Accurately forecasting future electricity needs is tricky, with sudden weather changes and other variables impacting projections minute by minute. Errors can have grave repercussions, from blackouts to high market costs. ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.