Social media growing in US politics, study finds

Oct 19, 2012
US President Barack Obama speaks as Facebook CEO Mark Zuckerberg (R) looks on during a town hall meeting at Facebook headquarters in Palo Alto, California in 2011. Nearly two out of five US adults use social media to get involved in politics, with the younger crowd and the ideologically committed especially active, a study showed Friday.

Nearly two out of five US adults use social media to get involved in politics, with the younger crowd and the ideologically committed especially active, a study showed Friday.

The study showed that 60 percent of adults use like or and that two-thirds of these—39 percent of all US adults—use social media for civic or political activity.

Social media users who talk about politics on a regular basis or who have firm ideological ties are the most likely to be active on the sites, the study found.

And those aged 18-29 are "notably more likely than older users to have posted their own comments, as are those who have at least some college experience," Pew said.

"Now that more than half of use social media, these technologies have worked their way into the rhythms of people's lives at many levels," said Lee Rainie, director of the Pew Internet & American Life Project.

"At the height of the campaign season, it is clear that most social media users, especially those who care about politics, are using the tools to debate others, stay in touch with candidates, flag political news stories and analysis that are important to them, and press their friends into action. We'll see the fruits of this neo-activism on Election Day."

Tweets are shown on a display during the Republican National Convention in August 2012 in Tampa, Florida. Nearly two out of five US adults use social media to get involved in politics, with the younger crowd and the ideologically committed especially active, a study showed Friday.

Around 35 percent of social have used the tools to encourage people to vote, the study showed, with Democrats (42 percent) holding an edge over Republicans (36 percent) and independents (31 percent).

Around a third post their own comments or thoughts, or repost content from someone else.

About 21 percent of those using Twitter or other social media belong to a group on a networking site that is involved in political or social issues, or working to advance a cause.

Explore further: Social networks a tool to energize politics: US study

add to favorites email to friend print save as pdf

Related Stories

Study: We're getting less friendly on Facebook

Feb 24, 2012

(AP) -- Whether it's pruning friends lists, removing unwanted comments or restricting access to their profiles, Americans are getting more privacy-savvy on social networks, a new report found.

Study finds Web no equalizer for civic engagement

Sep 01, 2009

(AP) -- Unlike some people have hoped, the Internet hasn't led to big changes in the socio-economic makeup of Americans engaged in civic activities, a new study from the Pew Internet and American Life Project finds.

Poll on Facebook users reveals unexpected results

Jun 16, 2011

Contrary to popular opinion, social network users actually do have real lives. According to a poll published on Thursday by the Pew Research Center's Internet & American Life Project, Facebook users are more ...

Recommended for you

Facebook joins Web freedom group

14 hours ago

Facebook on Wednesday became a full member of the Global Network Initiative, a non-governmental organization promoting Internet freedom and privacy rights.

Big Data—for better or worse

19 hours ago

A full 90% of all the data in the world has been generated over the last two years. The internet companies are awash with data that can be grouped and utilised. Is this a good thing?

Risky behaviour starts young on social media: survey

20 hours ago

Australian children are accessing social media websites at an increasingly younger age, a new survey suggests, with one in five "tweens" admitting they have chatted to someone online they do not know.

Poll: Teens migrating to Twitter (Update)

May 21, 2013

Twitter is booming as a social media destination for teenagers who complain about too many adults and too much drama on Facebook, according to a new study published Tuesday about online behavior. It said ...

User comments : 0

More news stories

NASA: Austin, calling Austin. 3-D pizzas to go

(Phys.org) —The idea of living with 3-D printed food is neither unthinkable nor new; designers and futurists have been looking to 3-D printing as food's next frontier. In 2012, there was news that the Thiel ...

Theorists weigh in on where to hunt dark matter

(Phys.org) —Now that it looks like the hunt for the Higgs boson is over, particles of dark matter are at the top of the physics "Most Wanted" list. Dozens of experiments have been searching for them, but ...