Scholar exposes environmental efforts of big brands as 'token' efforts

Oct 10, 2012

(Phys.org)—A study by a scholar at The University of Queensland reveals that the 'green revolution' advertised by the world's biggest brands and corporations is misleading consumers.

Dr Guy Pearse, who conducted the study, is a research fellow at the UQ Global Change Institute.

"Going green is the 'new black' for big business, yet there is a big divide between the climate-friendly revolution that's being advertised and what's required to reduce ," Dr Pearse said.

"Toyota reckons drives a , Ford wants us to 'Join the Green Revolution' and McDonald's has painted its famous golden arches green. Yet, the '' is not happening in the way the world's corporations would have us believe," he said.

The findings from Dr Pearse's study are launched in a new book, Greenwash.

Director of the Global Change Institute Director, Professor Ove Hoegh-Guldberg said the research concluded that the necessary transition to a low-carbon economy was not happening fast enough, based on credible, scientific evidence, to have much effect on the problem of rapid anthropogenic global climate change.

"While one has to admire the attempt by many of our top corporations to deal with the problem of rapidly rising emissions of greenhouse gases from the burning of fossil fuels, Greenwash challenges the notion that the private sector will lead us into a low-carbon future," Professor Hoegh-Guldberg said.

"This is an extremely urgent problem that needs more than a token effort. Citizens need to strongly articulate the future they want for themselves and their children," he said.

"Thankfully, some companies are 'walking the talk' and, in doing so, they are meeting the challenge of climate change. What's alarming is that there are few global brands among them.

"The outcome from this study serves as an important wake-up call for corporations to re-examine their efforts to deal with the planet-threatening problem of change."

Explore further: Obama says 'no greater threat to planet than climate change'

Related Stories

Price to save coral reefs is "one year of GDP growth"

Jul 08, 2012

(Phys.org) -- The cost of transforming the world’s energy systems to address rising carbon dioxide levels is little more than one-tenth of one per cent of growth in global gross domestic product per annum, according ...

A new measure of global warming from carbon emissions

Jun 10, 2009

Damon Matthews, a professor in Concordia University's Department of Geography, Planning and the Environment has found a direct relationship between carbon dioxide emissions and global warming. Matthews, together with colleagues ...

Combating climate change by helping poorer countries

Nov 12, 2010

The effects of global climate change could be minimised by transferring ‘best available’ low carbon technologies from the rich to the poor nations, say researchers at the University of Bath.

Biggest jump ever seen in global warming gases

Nov 03, 2011

(AP) -- The global output of heat-trapping carbon dioxide jumped by the biggest amount on record, the U.S. Department of Energy calculated, a sign of how feeble the world's efforts are at slowing man-made ...

Recommended for you

China's struggle for water security

12 hours ago

Way back in 1999, before he became China's prime minister, Wen Jiabao warned that water scarcity posed one of the greatest threats to the "survival of the nation".

Canada revises upward CO2 emission data since 1990

12 hours ago

Canada revised its greenhouse gas emission data from 1990 to 2013 in a report Friday, showing it had higher carbon dioxide discharges each year, and a doubling of emissions from its oil sands.

Climate censorship gains steam in red states

Apr 17, 2015

While plenty of people found humor in the recent news that officials in Florida and Wisconsin are censoring state workers' ability to talk about, much less work on, climate change, other states are not necessarily laughing. ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

rubberman
not rated yet Oct 10, 2012
I thought everyone knew this.

In our current economic environment, it isn't in the budget if it costs more than the current process, reducing emissions costs more.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.