QR code usage up 96 per cent among European smartphone owners

Oct 03, 2012 by Adam Fraser
Credit: Hudson

According to a report by comScore, smartphone users across Europe are scanning QR codes more than ever – up 96 per cent in the past two years to 17.4 million users for the three month average period ending July 2012.

The results of the research came from the five leading European markets, France, Germany, Italy, Spain and the United Kingdom by using data from the MobilLens service. Data comes from a smartphone of 17,390,000.

Smartphone users in Germany scanned the most active QR code scanners, with 18.6 per cent of the smartphone market embracing QR codes – that's a 128 per cent growth from the year before.

Second is Spain, with 16 per cent, while France, Italy and the UK have all risen to 12.5, 11.9 and 11.4 per cent respectively.

Credit: Hudson

QR codes are used for a variety of reasons, like checking-in to a venue, looking up train time-tables, but it seems that product information was by far the most popular result of a QR code scan. Nearly three in four scans (71.7 per cent) directed the user to a product page across all five of these European markets.

The second most popular was event information (31.8 per cent), making it second most popular result across all five European markets.

According to the research, people like to receive or offers through scanning QR codes. Out of the five, does this the most with 22.2 per cent, while the UK does this the least, with 17 per cent. Overall, though, 19.4 per cent of the five markets use QR codes for special offers.

Explore further: Report: FBI's anthrax investigation was flawed

add to favorites email to friend print save as pdf

Related Stories

Cell brings multimedia to life

May 26, 2011

On May 27TH the top cell biology journal, Cell, will publish its latest issue with multimedia components directly attached to the print version. The issue uses QR code technology to connect readers to the journal's multim ...

Bar codes get around town and get more useful

Jun 06, 2010

(AP) -- It used to be that the only time you'd notice a bar code was at a store, maybe when a cashier scanned your groceries. But lately bar codes are showing up in more places around town - and getting more ...

Travel book goes mobile with scannable QR code

Oct 27, 2009

(AP) -- Many travelers still rely on comprehensive printed guidebooks for tourism information. But travelers are also increasingly using mobile technology to plan a trip or find their way around.

Recommended for you

Report: FBI's anthrax investigation was flawed

Dec 19, 2014

The FBI used flawed scientific methods to investigate the 2001 anthrax attacks that killed five people and sickened 17 others, federal auditors said Friday in a report sure to fuel skepticism over the FBI's ...

Study reveals mature motorists worse at texting and driving

Dec 18, 2014

A Wayne State University interdisciplinary research team in the Eugene Applebaum College of Pharmacy and Health Sciences has made a surprising discovery: older, more mature motorists—who typically are better drivers in ...

Napster co-founder to invest in allergy research

Dec 17, 2014

(AP)—Napster co-founder Sean Parker missed most of his final year in high school and has ended up in the emergency room countless times because of his deadly allergy to nuts, shellfish and other foods.

LA mayor plans 7,000 police body cameras in 2015

Dec 16, 2014

Mayor Eric Garcetti announced a plan Tuesday to equip 7,000 Los Angeles police officers with on-body cameras by next summer, making LA's police department the nation's largest law enforcement agency to move ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.