Online videos gaining in US campaign: study

Oct 31, 2012
A majority of US voters are watching online videos related to the 2012 election or other political issues, a study showed Tuesday.

A majority of US voters are watching online videos related to the 2012 election or other political issues, a study showed Tuesday.

The Pew Internet & American Life study found that 66 percent of registered voters who use the Internet, or 55 percent of all voters, have gone online this election season to watch politically related videos.

The survey found 48 percent of online registered voters watch news reports about the election or politics, and 40 percent viewed recorded videos online of candidate speeches, press conferences, or debates.

It found 39 percent watched informational videos online that explain a political issue and 37 percent viewed humorous or parody videos online dealing with political issues.

About one in three in the survey said they watched political advertisements online and more than one in four saw live videos online of candidate speeches, press conferences, or debates.

Pew found 23 percent of Internet-using registered voters encouraged others to watch online videos related to political issues, but that just one percent created their own videos online related to politics or the election.

The study, based on a survey of 1,006 voters, found Republicans and Democrats were equally likely to have watched political videos online this election season or to have recommended online political videos to other people.

Explore further: Re-inventing the mailing list is one way to reduce email stress

Related Stories

Recommended for you

Facebook rolls out video calls on Messenger

16 hours ago

Facebook on Monday began rolling out video calling on its Messenger mobile application, enabling face-to-face conversations among users of the app around the world.

Tinder, Vice honored in online Webby awards

19 hours ago

The online dating app Tinder was this year's "breakout" Internet service while bad-boy news website Vice Media got multiple honors in the "Webby" awards announced Monday.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.