Online videos gaining in US campaign: study

Oct 31, 2012
A majority of US voters are watching online videos related to the 2012 election or other political issues, a study showed Tuesday.

A majority of US voters are watching online videos related to the 2012 election or other political issues, a study showed Tuesday.

The Pew Internet & American Life study found that 66 percent of registered voters who use the Internet, or 55 percent of all voters, have gone online this election season to watch politically related videos.

The survey found 48 percent of online registered voters watch news reports about the election or politics, and 40 percent viewed recorded videos online of candidate speeches, press conferences, or debates.

It found 39 percent watched informational videos online that explain a political issue and 37 percent viewed humorous or parody videos online dealing with political issues.

About one in three in the survey said they watched political advertisements online and more than one in four saw live videos online of candidate speeches, press conferences, or debates.

Pew found 23 percent of Internet-using registered voters encouraged others to watch online videos related to political issues, but that just one percent created their own videos online related to politics or the election.

The study, based on a survey of 1,006 voters, found Republicans and Democrats were equally likely to have watched political videos online this election season or to have recommended online political videos to other people.

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 0