Target, Best Buy to match online prices at holidays

October 22, 2012 by Tiffany Hsu

Target and other brick-and-mortar retailers are treating this holiday season as an offensive against online rivals such as Amazon.com, using tactics such as price-matching to win back dominance of the Christmas shopping season.

Tired of being used as showrooms by customers testing products in person before buying them online for less, Target and Best Buy have both pledged to offer the same in stores as major Internet shops.

This week, Target said its debut price-matching program would run between Nov. 1 and Dec. 16, with prices on in-store items meeting the same prices offered online at Amazon, Wal-Mart, Best Buy and Toys R Us.

Target also said that it will extend the same policy for products in its stores available for less on Target.com or in printed advertisements from local competitors. That program runs from Nov. 1 through Dec. 24.

Last week, said it would match prices for appliances and electronics Nov. 4-17 and again from Nov. 27 through Dec. 24. The big-box chain said it will also offer free shipping for products out of stock in stores.

Several new holiday initiatives have launched in recent weeks designed to lure consumers used to the convenience of online shopping back into brick-and-mortar shops.

In stores, Target is slapping QR codes on popular toys so that harried parents trailed by kids can surreptitiously buy gifts with their smartphones. Wal-Mart is testing a same-day delivery service for goods purchased online, a tactic also employed by Nordstrom.

Shoppers are taking a breather at the moment, pausing between back-to-school shopping and what's expected to be a strong , causing major chains to report a mild 0.8 percent retail sales increase last month. But brands such as Mattel Inc. said they're seeing hearty interest ahead of the anticipated shopping surge later this fall.

To prepare, retailers are pumping up their seasonal workforce, hiring tens of thousands of temporary employees for their storefronts and distribution centers. Amazon said this week that it would pick up more than 50,000 extra workers for the holiday season.

Explore further: Web shopping only holiday retailing bright spot, Purdue expert says

Related Stories

Deja vu: Wal-Mart, Amazon, Target in DVD price war

November 6, 2009

(AP) -- Wal-Mart Stores Inc. is upping the ante heading into the holiday season, trimming the online preorder prices of some upcoming DVDs following last month's price cut on books.

Holiday Web shopping looks brighter than last year

November 26, 2009

(AP) -- Online retailers hope the convenience of the Web, plus discounts and deals, spur still-nervous shoppers to spend more online this holiday season - even as traditional retailers brace for mediocre sales.

US online holiday shopping climbs 15 pct to $30.9B

December 19, 2011

U.S. shoppers spent 15 percent more in online holiday buying compared to last year, after what may have been the busiest week of the season, said research firm comScore on Sunday.

Holiday shopping online rockets in US

December 28, 2011

US consumers turned in record levels to the Internet for holiday shopping this year, further boosting online sellers' share of the huge national retail pie.

Recommended for you

Customizing 3-D printing

September 3, 2015

The technology behind 3-D printing is growing more and more common, but the ability to create designs for it is not. Any but the simplest designs require expertise with computer-aided design (CAD) applications, and even for ...

Team develops targeted drug delivery to lung

September 2, 2015

Researchers from Columbia Engineering and Columbia University Medical Center (CUMC) have developed a new method that can target delivery of very small volumes of drugs into the lung. Their approach, in which micro-liters ...

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

jmlvu
1 / 5 (1) Oct 22, 2012
Don't believe it.
I took a add from Fry's to best buy and the manager said "We can't meet the price"

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.