Obama and Romney's social media face-off

Oct 14, 2012
Democrat Barack Obama and his Republican challenger Mitt Romney may be neck and neck in the polls as the November 6 election draws close, but on social networks, the US president is the clear winner.

Democrat Barack Obama and his Republican challenger Mitt Romney may be neck and neck in the polls as the November 6 election draws close, but on social networks, the US president is the clear winner.

- Facebook: More than 30.8 million people "like" 's page, while more than 9.3 million are fans of Mitt Romney. "If you're on Team Obama, let him know," says one post on the president's page shared more than 159,000 times.

First Lady , meanwhile, has 8.5 million Facebook fans—ahead of Romney's wife Ann (381,000). But in the VP race, trails far behind his Republican rival Paul Ryan.

- Twitter: @BarackObama has more than 20.8 million followers. Present on the social network since March 2007, his team often posts comments on his behalf. His own are followed by the initials 'bo.' Obama's account is the 6th most followed in the world, according to Twopcharts, which tracks the most influential active Twitter users. But the president still trails far behind the world's most followed 'Tweep'——and her 30 million followers.

@MittRomney arrived on two years after his rival and lags behind, with more than 1.4 million followers. His is the 925th most followed account in the world. @JoeBiden, meanwhile, once again trails behind @PaulRyanVP.

- Google+: Barack Obama has more than 2.2 million fans on 's social network, almost twice as many as Romney's nearly 978,000 followers.

- YouTube: Barack Obama has just under 240,000 followers of his YouTube channel, which integrates campaign ads and filmed messages of support for the Obama team. Beyonce, for instance, appears in a video praising the First Lady.

Mitt Romney, meanwhile, has a little less than 23,700 fans. His page also includes campaign ads and other videos, including one depicting his "love story" with wife Ann.

- Pinterest: The latest social media phenomenon—which allows users to post and share photos put together by theme—is the more "intimate" of all the networks. On his page (more than 34,600 followers), Obama's team has posted light-hearted snaps, such as photos of the president stroking his dog Bo under the heading "Pet Lovers for Obama."

Romney is on Pinterest with a mere 1,700 followers, but his wife Ann has drawn a following of more than 12,400. She has posted photos of herself cooking M&M cookies with her grandchildren or of a meatloaf cake—"one of Mitt's favorites." Michelle Obama is also on Pinterest, with just under 43,000 followers. Her page includes gardening snaps taken around the White House.

- Instagram: On this photo-sharing social network, some 1.5 million people follow Barack Obama's campaign shots. Far behind, is "followed" by 30 times less people.

Explore further: A Closer Look: Your (online) life after death

add to favorites email to friend print save as pdf

Related Stories

Obama gets sudden spike in Facebook 'likes'

Oct 10, 2012

US President Barack Obama got an exceptional spike of more than one million "likes" on Facebook this week in his battle with Republican Mitt Romney in the social media space, a monitoring site showed.

Obama outpacing Republicans in Internet race

Aug 15, 2012

US President Barack Obama's campaign team is proving again in 2012 to be more conscious than rival Republicans are of the power of the Internet, particularly Twitter, a study released Wednesday said.

Obama convention speech sets Twitter record

Sep 07, 2012

Barack Obama's prime-time address to the nation accepting the Democratic presidential nomination for 2012 broke a new Twitter record Thursday for political traffic, the site said.

Recommended for you

A Closer Look: Your (online) life after death

5 hours ago

Sure, you have a lot to do today—laundry, bills, dinner—but it's never too early to start planning for your digital afterlife, the fate of your numerous online accounts once you shed this mortal coil.

Web filter lifts block on gay sites

5 hours ago

A popular online safe-search filter is ending its practice of blocking links to mainstream gay and lesbian advocacy groups for users hoping to avoid obscene sites.

Protecting infrastructure with smarter CPS

12 hours ago

Security of IT networks is continually being improved to protect against malicious hackers. Yet when IT networks interface with infrastructures such as water and electric systems to provide monitoring and control capabilities, ...

Apple helps iTunes users delete free U2 album

Sep 15, 2014

Apple on Monday began helping people boot U2 off their iTunes accounts after a cacophony of complaints about not wanting the automatically downloaded free album by the Irish rock band.

Habitual Facebook users: Suckers for social media scams?

Sep 15, 2014

A new study finds that habitual use of Facebook makes individuals susceptible to social media phishing attacks by criminals, likely because they automatically respond to requests without considering how they are connected ...

YouTube to go offline in India on Android phones

Sep 15, 2014

YouTube users in India will soon be able to save videos from the Google-owned service, making it possible to watch them offline, and the feature will eventually be available globally, the company said Monday.

User comments : 6

Adjust slider to filter visible comments by rank

Display comments: newest first

evropej
2.7 / 5 (12) Oct 14, 2012
FAIL. It was shown that one of these losers purchased friends on multiple networks. The same was applied when creating fake jobs with names of fake people. I think we know who is who here.
RobPaulG
1.7 / 5 (11) Oct 15, 2012
Yes, 70% of Obammy's Facebook followers were found to be fake. 13 million of his twitter followers are fake. Fake votes are his only hope of getting re-elected. Let's hope that doesn't happen. Obama has been a disaster for America and the world.
defactoseven
2 / 5 (10) Oct 15, 2012
FAIL. It was shown that one of these losers purchased friends on multiple networks. The same was applied when creating fake jobs with names of fake people. I think we know who is who here.


Yes and it was Romney. It's old news that Romney bought social media followers... The spin..no -> lies of the GOP go on in desperation. Sorry RobPaulG... you are part of the entertainment only.
Shinobiwan Kenobi
1.9 / 5 (9) Oct 15, 2012
Yes, 70% of Obammy's Facebook followers were found to be fake. 13 million of his twitter followers are fake. Fake votes are his only hope of getting re-elected. Let's hope that doesn't happen. Obama has been a disaster for America and the world.


A little inaccuracy sometimes saves tons of explanation." ~ H. H. Munro.

There you go, buddy, now you won't have to embarass yourself arguing against the facts.
Osiris1
1.7 / 5 (6) Oct 15, 2012
Screw all the naysayers. Our President wins this one!
chromosome2
1 / 5 (1) Oct 15, 2012
This graph would be better if it was presented logarithmically or at least the sites at the bottom scaled up..