Microsoft stores to 'pop up' on October 26

Oct 02, 2012
Scores of real-world Microsoft stores will "pop up" in the United States and Canada on October 26 to showcase the technology giant's latest gadgets including the new Surface tablet computer.

Scores of real-world Microsoft stores will "pop up" in the United States and Canada on October 26 to showcase the technology giant's latest gadgets including the new Surface tablet computer.

Microsoft websites on Tuesday promised that temporary, holiday-season shops with a "curated collection of Microsoft's coolest products" would open their doors on the date.

"Microsoft is excited to expand on its existing retail footprint to deliver an assortment of best-in-class products and a premium retail experience to new locations," the US tech giant said in a statement when the shops were announced.

"The holiday stores continue to offer customers the opportunity to learn new and get the most out of their Microsoft-enabled devices."

The list of more than 60 locations for the shops—known as pop-ups because they have short or seasonal commercial leases—included in New York, San Francisco, Las Vegas, Vancouver and Toronto.

The company, which has been in the process of opening permanent retail stores in several US cities, is seeking to break into the for tablet computers with Surface, set to be released October 26.

Surface tablets are powered by new generation Windows 8 software set for release at the same time. Microsoft shops are likely to feature arrays of Windows 8 devices made by hardware partners.

Surface, which will compete against the market-leading and others, features a flip-out rear "kickstand" to prop it up like a picture frame and a cover that, when opened, acts as a keypad so tablets could be switched into "desktop" mode for work tasks.

Explore further: 2012 movie massacre hung over 'Interview' decision

add to favorites email to friend print save as pdf

Related Stories

Microsoft to release Windows 8 on October 26

Jul 18, 2012

Microsoft on Wednesday announced that its next-generation operating system tailored for a world shifting from personal computers to smartphones and tablets will be available on October 26.

Microsoft shows off Windows 8 for smartphones

Jun 20, 2012

Microsoft on Wednesday ramped up its push to regain ground in the precious mobile computing market by giving developers a "sneak peek" at new Windows software for smartphones.

Recommended for you

2012 movie massacre hung over 'Interview' decision

9 hours ago

When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but ...

Clooney slams skittish Hollywood after Sony hack

15 hours ago

Film star George Clooney slammed the Hollywood movie industry for failing to stand up against the cyber threats that prompted Sony Pictures to cancel release of the movie "The Interview."

Atos shares soar after Xerox acquisition

18 hours ago

Shares in French tech firm Atos soared nearly five percent on Friday as traders cheered the news it had bought the IT wing of Xerox for more than $1 billion.

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

ormondotvos
not rated yet Oct 02, 2012
Another crap article with no facts in it. Where exactly are the stores going to be? Who will service the items they sell? Will they have a genius bar?

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.