Facebook will charge to 'promote' user posts (Update)

Oct 03, 2012 by Barbara Ortutay
This undated image provided by Facebook shows the new feature Facebook announced Wednesday, Oct. 3, 2012, that lets users pay to promote their posts to friends, just as advertisers do. Facebook has been testing the service in New Zealand, where it tries out a lot of new features, and has gradually introduced it in more than 20 other countries. Facebook says promoting a post will bump it higher in your friends' news feeds. (AP Photo/Facebook)

(AP)—Facebook has long declared that it's "free and always will be." And it still is—unless you want more friends to see what you have to say.

The social media giant is rolling out a feature in the U.S. that lets users pay to promote their posts to friends, just as advertisers do. Facebook has been testing the service in New Zealand, where it tries out a lot of new features, and has gradually introduced it in more than 20 other countries. Facebook said Wednesday that promoting a post—such as announcing a garage sale, charity drive or big news like an engagement—will bump it higher in your friends' news feeds.

This undated image provided by Facebook shows the new feature Facebook announced Wednesday, Oct. 3, 2012, that lets users pay to promote their posts to friends, just as advertisers do. Facebook has been testing the service in New Zealand, where it tries out a lot of new features, and has gradually introduced it in more than 20 other countries. Facebook says promoting a post will bump it higher in your friends' news feeds. (AP Photo/Facebook)

"Every day, news feed delivers your posts to your friends. Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn't near the top of their feed," wrote Abhishek Doshi, a software engineer at Facebook, on Facebook's news site.

Facebook didn't say how much it will cost to promote the posts, only that it's considering a range of prices as part of the test. On Wednesday, though, some users could see $7 as a cost per each update that they want to promote.

Explore further: Study: Social media users shy away from opinions

1 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Facebook to let advertisers republish user posts

Jan 26, 2011

(AP) -- Facebook users who check in to a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers.

Facebook tests real-time update feature

Jun 11, 2011

Facebook on Friday said it is dabbling with a Twitter-like feature that alerts members in real time to what their friends are up to on the social network.

Facebook lets friends share online memories

Oct 28, 2010

Facebook on Thursday launched Friendship Pages at which online pals can stroll virtual memory lanes that chronicle what they have shared at the world's top online social networking service.

Recommended for you

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

How much do we really know about privacy on Facebook?

Aug 22, 2014

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

rc_yvr
not rated yet Oct 03, 2012
Symbiotes that become parasites will face either host rejection or kill their only host altogether--to the same end--theirs.

"free and always will be."

FBk has got a bad case of the Greeds. Zucker opened Pandora's IPO and the lampreys have settled in for a feeding frenzy.

I already have my Google ready and waiting so the day FBk asks me for even one red cent, Hasta la vista, baby :-/
Squirrel
not rated yet Oct 04, 2012
Only Google will gain.