US consumers rushing into tablets, survey finds

October 31, 2012
Customers get a look at tablets at Microsoft's pop-up store, set up on the corner of 46th Street in Times Square on October 26 in New York. Some 31 percent of US consumers have purchased tablet computers, and most of the others want one, a survey showed.

Some 31 percent of US consumers have purchased tablet computers, and most of the others want one, a survey showed Wednesday.

The said in a quarterly outlook report that tablet ownership among Americans who use the Internet more than doubled from a year ago, when the percentage owning tablets was 14 percent.

The survey found around two-thirds of online consumers expect to purchase a tablet sometime in the future, with 45 percent planning to purchase one within the next two years.

A separate survey this year by the association found tablets are the most wanted gift on adults' overall holiday wish lists.

"The tablet market continues to see incredible growth and is showing no signs of slowing down," said Kevin Tillmann, senior research analyst with CEA.

"We expect tablets to play a big role in the upcoming holiday shopping season; not only in sales but also in complementary purchases such as accessories and gift cards."

Watching movies remains the most popular use of a tablet, followed by messaging, listening to music and , the association said.

Another report predicted global sales of are expected to surge to 126.6 million in 2012.

The survey by IHS iSuppli predicted a robust 56 percent annual increase in shipments for the in 2012, from 82.1 million units in 2011.

Explore further: 12 percent of US adults own e-readers: survey

Related Stories

12 percent of US adults own e-readers: survey

June 27, 2011

Ownership of electronic book readers such as Amazon's Kindle has doubled among US adults over the past six months, from six percent to 12 percent, according to a survey published on Monday.

Study finds tablet, e-book ownership soared

January 23, 2012

Tablets and e-readers were a popular gift over the holidays, so much so that the number of people who own them nearly doubled between mid-December and January, a new study finds.

Tech to drive US holiday spending: survey

October 16, 2012

New high-tech devices will get US consumers to open their wallets for the upcoming holiday season, driving retail spending higher, a survey showed Tuesday.

Recommended for you

Inferring urban travel patterns from cellphone data

August 29, 2016

In making decisions about infrastructure development and resource allocation, city planners rely on models of how people move through their cities, on foot, in cars, and on public transportation. Those models are largely ...

How machine learning can help with voice disorders

August 29, 2016

There's no human instinct more basic than speech, and yet, for many people, talking can be taxing. 1 in 14 working-age Americans suffer from voice disorders that are often associated with abnormal vocal behaviors - some of ...

Auto, aerospace industries warm to 3D printing

August 25, 2016

New 3D printing technology unveiled this week sharply increases the size of objects that can be produced, offering new possibilities to remake manufacturing in the auto, aerospace and other major industries.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.